Velocify Publishes e-Book to Increase Originator Sales

Velocify has published a free e-book for the mortgage industry designed to help originators increase sales. The Mortgage Purchase Playbook: 7 Winning Plays from Mortgage Industry Experts includes several key sales strategies presented at last month’s Virtual Mortgage Sales Summit and is available at no cost on Velocify’s Web site. Presented in the format of a football coach's playbook, The Mortgage Purchase Playbook includes sales “plays” from Barry Habib of MBS Highway, Dale Vermillion of Mortgage Champions, Garth Graham of The STRATMOR Group, Gabriel Dalporto of LendingTree, and others. Plays range from how to get motivated borrowers to commit to the lending process, how to recruit referral partners to boost leads, and how to use technology to improve sales velocity and convert more borrowers. The idea behind each play originated at Velocify’s recent Virtual Mortgage Sales Summit, a day-long event in which originators from all over the country learned and shared ideas how to convert more leads into closed loans. "With the origination market undergoing a tremendous shift, lenders using last year’s sales techniques to win business will struggle," said Kelly Booth, mortgage market director for Velocify. "However, at our Virtual Mortgage Sales Summit, we were treated to many innovative sales ideas that were too good not to share. This playbook gives all lenders some options to ‘score’ new business and increase their performance.”