Freedom Mortgage Corporation has added two new executives in its growing retail division. Steve J. Greenberg has been appointed director of retail and business development, and Larry Yacovelli has been hired as vice president and branch manager for the Mount Laurel branch, which services metro Philadelphia and New Jersey. Both executives were hired as part of Freedom’s plan for nationwide growth and expansion.
Greenberg has over 20 years of experience in the mortgage industry, with more than 12 years spent in executive positions where he increased volume and market share across multi-state territories. Prior to joining Freedom, Greenberg was president of Sun Home Loans, managing director of Money Out Sales for TD Bank, and also held positions with Interboro Savings & Loan and Northeast Financial. At Freedom, he is charged with building out the company’s East Coast retail operations; managing all day-to-day operations involved in creating the Eastern division sales team; developing a scalable infrastructure that can support the company’s growth and expansion; and recruiting and training employees.
Greenberg recruited and hired Yacovelli as one of his first key hires in his new position with Freedom. Yacovelli oversees all operations for the company’s Mount Laurel, New Jersey branch. In addition to originating mortgages, he is also charged with hiring and managing a team of branch employees that includes loan officers, managers, and administrative staff. Prior to joining Freedom, he held managerial positions with organizations that include PNC Mortgage, Republic Bank, Wells Fargo Home Mortgage and Commerce Bank.
“Freedom has aggressive growth plans, but we’re also being very selective about who we hire,” said Greenberg. “We are serious about integrity and accountability. Every employee we hire must function with transparency, ethics and a strong focus on customer service. Having known Larry for over a decade, I’m confident he’ll be a big contributor to our success.”
“In today’s constricting, compliance-driven environment, it’s important to work for a lender that is not only competitive but also focused on quality and compliance,” said Yacovelli. “Freedom can close loans in less than half the time that the big lenders take, and that makes us hugely competitive. Couple that with a customer-comes-first approach, complete transparency and a dedication to ethics, and we get the best of all worlds, as do our customers.”