GSF Expands Into California Market

GSF Mortgage is excited to announce they have expanded to California. Overseeing the addition will be Branch Manager Jonathan Greene. Greene joins the GSF family with over 30 years of experience. Originally from Michigan, Greene attended Spring Harbor College and studied Business Administration. After moving to California, Greene entered the mortgage industry at the age of 21. He utilized his business management training and entrepreneurship spirit to run his own business for numerous years. His experience also comes from working for large national lenders. “My experience and knowledge affords me the ability to assist borrowers across the lending spectrum,” said Greene. He sticks to the fundamentals, or the three C’s: Character, Capacity and Collateral. He also adds a fourth, Capital. While going back to the basics, he plans to further establish his referral partners, attorney and contractor relationships. He also wants to build his Web presence with GSF Mortgage. Greene still uses his original name plaque to remind him where he came from. “Jonathan’s genuine dedication and transparency will garner his success in helping borrowers at any level. We look forward to helping him grow his business in California," said GSF National Sales Director Mike Maida.