Hammerhouse LLC has launched its "Fourth Annual Survey of Originator Opinion," which seeks out originators for their opinions on critical issues facing the mortgage industry and impacting their job performance. The "Annual Survey of Originator Opinion" has become a key indicator for mortgage lenders on what they need to focus on to attract, hire and retain talent with transferable books of business.
To participate in this 25 question Annual Survey for Originator Opinions please click here to participate and enter for a chance to win an iPad or visit the “What’s Hot Section” on the company’s Web site. The survey will take less than five minutes to complete.
“2014 will be another year of significant changes for the mortgage industry as the full impact of the new lending environment becomes a reality and lenders work to convince proven producers, to stay or join their company,” said Drew Waterhouse, managing director of Hammerhouse. “Hammerhouse is a leading source of actionable information, and we urge all originators to take a few minutes to complete this survey and become influencers for a better mortgage industry.”
As a thank you for participation, Hammerhouse is raffling off a new 16G iPad. Entries must be made at the time the survey is taken and no later than Feb. 15, 2014. Hammerhouse will be drawing, announcing and posting the raffle winner on its Web site on April 1, 2014.
The Hammerhouse annual comprehensive survey covers six key business components within the mortgage origination industry: Leadership, Culture, Business, Operations, Technology and Geography. All mortgage loan originators (bank, mortgage bank, correspondent or broker) are invited to complete the survey. Answers are confidential and will only appear in an aggregate analysis. Results of the survey are used to educate lenders on the perceptions of loan officers and to advocate for improvements that will benefit loan officers, leaders, lenders and consumers.
In Hammerhouse’s "Third Annual Survey of Originator Opinions," released in 2013, originators key responses to the survey questions covered:
►Regulatory oversight remains the top issue facing the industry.
►Mid-sized, non-depository lenders are superior alternatives to large depositories or brokers.
►Lender’s operational capability is clearly their most important attribute.
►Leaders of lending organizations are judged by their integrity and the clarity of their vision.
►Recruitment of top originating talent has intensified.
►Loan volume will rise, as will their personal production.
►Marketing must be diversified and involve referral relationships with professional partners.
