GSF Mortgage has announced the addition of Jerome Anderson, who will oversee the GSF branch in Burnsville, Minn. This is the fourth addition in Minnesota for GSF Mortgage. Anderson started in the industry in 1991 as a part-time telemarketer for a mortgage company. In 1995, he transitioned into sales and has been a loan specialist ever since. His telemarketing background gave him a thorough understanding of the products.
Anderson plans to expand his presence to surrounding states and the upper Midwest including Wisconsin and South Dakota. He will continue to utilize his telemarketing skills and also implement direct mail and referrals into his strategy.
“Jerome’s notable communication skills will ensure his success within our family. He is a welcomed addition to our sales team,” said GSF National Sales Director Mike Maida.
GSF has also announced that its Communications Manager Leah Marsh has been promoted to the position of director of marketing. Marsh has a strong background in sales and marketing. Prior to 1996, she managed a few retail stores. In 1992 she joined AOL and iVillage monitoring chat rooms and message boards, which were essentially social media before Facebook and Twitter. In 2001, Marsh investigated different business options and entered the real estate industry. She was a senior real estate specialist, managed relocations, and enjoyed working with first time homebuyers. Marsh and her former spouse created an engineering consulting company. She was responsible for all marketing efforts including Web design.
When the market shifted in 2006, Marsh got out of real estate and went back to school where she received a degree in business. She then joined GSF Mortgage in 2011. During her time at GSF Mortgage, Marsh worked her way through the ranks. She spearheaded their testimonial campaign, which awarded GSF Mortgage with an A+ BBB rating and 5-star Zillow rating. She also managed to fill a void by creating a company blog.
“My interest always lies in brand development, nurturing and brand protection. Brand advocacy and awareness have always been my passion. My efforts are made on a customer level. I put myself in their shoes in order to stay in the eyes of the customer," said Marsh.
Under her direction, Marsh plans to work with sales to build relationships with Realtors and gain referrals. She also plans to increase social media interactions with staff and customers to give them more information to make educated decisions. Lastly, she will utilize inbound marketing efforts to create brand awareness and attract new business.
“It is my pleasure to promote Leah to the director of marketing for GSF. Leah has already had a large hand in shaping the direction of GSF from a marketing perspective in each and every one of our markets. In every organization, you need someone who understands what makes your company unique and can communicate that to your potential clients. Leah clearly defines the unique selling proposition of GSF and has proven that she can orchestrate all of our marketing resources to propel our company forward in any market,” said GSF President Chad Jampedro.