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Total Mortgage Rebrands Its Wholesale Division

NationalMortgageProfessional.com
Jan 22, 2014

Total Mortgage Services, LLC announced that it is re-launching its wholesale division under a new brand name and a reenergized focus. Formerly known as TMS Funding, Total Mortgage’s wholesale division is now named Total Mortgage Wholesale, and will continue to partner with high-quality mortgage brokers with a renewed commitment to offer them competitive rates, quicker closings, and best-in-class service. The rebrand is the culmination of a lengthy internal process that included interviews with mortgage brokers, employees, and industry experts. The new name, Total Mortgage Wholesale, is a reflection of the significant brand equity in the Total Mortgage name, and speaks to the company’s legacy of responsible lending, leadership, innovation, and commitment to client service. “Brands are built through ongoing transparency, delivering relevant products or services and operating with the highest level of ethical standards. The Total Mortgage brand speaks directly to our long standing values of responsible lending, authentic communications, trusted advice and quality service,” said John Walsh, president of Total Mortgage. “Bringing our wholesale division under the Total Mortgage umbrella will not only support the firm’s vision of becoming the most trusted mortgage lender across all origination channels, but will help deliver the right mortgage solution to more borrowers and create a positive business outcome for mortgage brokers.”
Published
Jan 22, 2014