RealtyTrac announced that marketing and real estate specialist Rob Talbot has joined the company as senior vice president of marketing. In this role, Talbot will oversee the company’s marketing and public relations departments and implement new marketing strategies.
“We are thrilled that Rob has joined the RealtyTrac team,” said RealtyTrac CEO Jamie Moyle. “His 15 years of expertise in marketing strategy and branding will help us bring more data to more people to help them make better real estate decisions.”
Talbot will also be tasked with overseeing The RealtyTrac Network, an exclusive broker offering available to leading independent and franchised brokerage companies throughout the country.
“The RealtyTrac Network is such a unique offering available to brokers nationwide, and I look forward to continuing the growth of the network,” said Talbot. “I’m also excited to lead the charge in educating brokers and home buyers on RealtyTrac’s data and housing market insights to help them make more informed real estate decisions.”
Talbot is an accomplished senior marketing executive with expertise in customer acquisition, business development, product strategy and advertising analytics. Most recently, Talbot served as vice president of marketing at M-GO, a digital entertainment company that specializes in digital streaming of movies and TV shows. Prior to M-GO, Talbot was vice president of marketing at Napster, a leading global music service, where he was responsible for acquiring and retaining Napster subscribers as well as maximizing e-commerce sales. He has also held senior management positions at Move, Inc., Cinemanow, Inc., Sony Pictures Digital Network, Lifetime Television and HBO.