ABFS introduces UplandBroker.com

American Business Financial Services Inc. (ABFS) has introduced UplandBroker.com, an Internet tool that helps mortgage brokers create ways to structure mortgage and home equity loans for consumers.

UplandBroker.com enables brokers to include the details of their clients' financial profiles and list their clients' specific financial goals. EasyLoan Advisor not only structures but also restructures loan options, which the company believes gives brokers the ability to efficiently satisfy their customers' financial needs.

The site offers a complete suite of "backroom" tools that allow the broker to follow the status of each individual loan all the way through closing. At the same time, brokers can track new business already in their pipeline. In addition, the Web site gives sales managers the power to view their salespeople's progress, compare activity between salespeople, and bring efficiencies to the loan origination process.

For more information, visit www.uplandbroker.com.