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LUXMAC Christmas concert brings cheer to needy children

National Mortgage Professional
Mar 24, 2014

LUXMAC Christmas concert brings cheer to needy children MortgagePress.comLUXMAC Annual Christmas Concert

The LUXMAC/Covino & Company Annual Christmas Concert was held in late December at the historic Tarrytown Music Hall in Tarrytown, N.Y. The tradition, which began in 2002, was initiated by LUXMAC president Michael Covino and vice president Frank Gaudio to ensure that underprivileged children experience a little bit of Christmas joy by receiving a toy from one of Santa's helpers.

"We are proud to establish this tradition and watch it grow each year in terms of support and donations from area corporations and individuals," said Covino.

The 2003 program has grown to more than 400 attendees and 10-plus corporate sponsors, including Heineken, Grey Goose Vodka, Beauty Products Inc. and other benefactors. The concert boasted community and corporate support ranging from donations, community involvement, sponsorship and vital support contributions such as public service announcements and media coverage.

"Creating an environment in which local recording artists, corporate sponsors and local communities team up for a good cause is a win-win situation," said Larry Cooley, one of the event performers.

Talent for the evening crossed many boundaries and touched many hearts. Genres, such as a gospel, rap, rock and roll, funk and other eclectic sounds lightened the hearts of hundreds as the night progressed. Local recording artists included Larry Cooley and Friends, Bluu, Stolen Heart, Days of Wild, Straightwired, Riccochette Rhymes, Sandra Lamanna, CSB, Superhero and Drivers Side.

More than 500 toys were collected and distributed to needy children in the New York metropolitan area. LUXMAC/Covino & Company turned to the Celebrity Center of New York City for assistance in the distribution of these toys. Toys were distributed to The Three Kings Celebration in Astoria, a Kwanzaa celebration in Harlem, various children's hospital units including Lenox Hill Hospital and The Lenox Hill Neighborhood House for Women & Children.

Mar 24, 2014