Greystone Residential Funding Inc. has introduced a customizable marketing toolkit, designed to assist financial institutions during the spring home-buying season.
The kit includes a step-by-step playbook with the details needed to plan, prioritize, implement and monitor a mortgage marketing campaign. Information on getting started, choosing the right marketing tools, educating a staff on the program and maximizing a marketing budget are among the included features.
Middleton, Wis.-based Greystone Residential Funding Inc., an affiliate of New York-based Greystone & Company Inc., is a national mortgage banking company. For more information, call (888) 766-4734 or visit www.greystonerf.com.