iEmergent offers simplified versions of market intelligence data for mortgage industry

iEmergent, a Des Moines, Iowa-based market research, forecasting and advisory services firm for the financial services, mortgage and real estate industries, has issued specialized versions of its market data reports for lenders of all sizes who are interested in using affordable forecasting tools to improve performance.

By identifying lending opportunities within specific markets, these simplified forecasting reports enable lenders to increase loan capture efficiency to achieve sustainability and improved performance. iEmergent offers lenders the option to choose between one of two report types:

Mortgage Opportunity Report
Detailed county-by-county forecasts and metrics covering purchase mortgage volume projections for 2009-2013. Each county is ranked by iEmergent's eight different market behavior variables, such as the size, density and rate of growth of purchase lending opportunities.

Mortgage Opportunity Totals Report
County-by-county projections for the total 2009 mortgage lending opportunity, including both purchase mortgage projections as well as a projection of refinance opportunity ranges. Interactive tool enables the user to adjust the national Purchase-Refinance Ratio to recalibrate the refinance lending opportunities in each market.

These straightforward reports help lenders determine how to allocate market resources and set reasonable performance goals for their loan officers, regional managers and branches within various markets. In addition, these reports help clarify which markets are crucial to growth strategies and which markets should be exited in times of downsizing.

"The health of housing and home financing will continue to be uncertain and complex, so right now is the time to become as knowledgeable as possible and be positioned correctly in local community markets. Lenders must be informed about target markets in order to more effectively consolidate operations, allocate resources and set attainable objectives for next year," said Dennis Hedlund, president of iEmergent. "Our data reports were specifically designed to reach, attract, capture and retain customers--which in turn help lenders outperform their markets potentials and shareholders' expectations."

For more information, visit www.iemergent.com.