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PRMI Adds New Director of Marketing
Mar 19, 2014

Primary Residential Mortgage, Inc. (PRMI), one of the largest retail mortgage lenders in the nation, is excited to announce that Craig Holbrook has been appointed as the director of Marketing at the corporate headquarters in Salt Lake City, Utah. Holbrook comes to PRMI with an extensive background in strategy, marketing and field support. “I am delighted with the addition of Craig to our marketing team at PRMI,” said Dave Zitting, president and CEO of PRMI. “We are so fortunate to add such an experienced marketing professional and leader to our senior management team. Craig is a data-driven, customer-focused leader with the perfect skill set to lead PRMI’s marketing efforts as we invest heavily in the areas of fulfillment, brand awareness and marketing technology leadership in 2014.” According to Zitting, this announcement is the first of several exciting corporate marketing-related changes that will take place in the coming weeks. In his new role, Holbrook will work to streamline and improve the support of PRMI’s field branches in their marketing needs, as well as develop and execute the over-arching marketing strategy for the organization. During his career, Holbrook has held strategic marketing positions with companies such as Centex Homes and H&R Block. He has an undergraduate degree in pre-law from Brigham Young University, and an MBA in Strategic Management and an M.S. in Organizations & Strategy from the University of Texas.