Embrace Home Loans Urges Community Financial Institutions to Remain in the Mortgage Game

As the risk, cost and complexity of lending surges, community financial institutions are increasingly exiting the mortgage business. In response, Embrace Home Loans has released a new educational video, detailing the benefits for why community financial institutions must preserve their lending operations to better retain members and maintain a competitive edge. The video will debut during NAFCU’s 47th Annual Conference & Solutions Expo at Embrace’s booth. The national lender’s educational video also overviews Embrace Home Loans’ latest program, the Affinity Mortgage Solution, which provides community institutions a residential lending program that is simple, risk-free and profitable. A private label (branded in the financial institutions’ name) fully outsourced program offering conventional, FHA, VA and USDA residential mortgages, Affinity removes all regulatory oversight from the institution but helps maintain its member base. Unlike other programs, Embrace manages member engagement to advance institutions’ brands. “Today’s lending environment is fraught with risk, making it difficult for credit unions to justify staying in the mortgage business,” said Dennis Hardiman, CEO and founder of Embrace Home Loans. “Exiting, however, can be detrimental to an institutions’ competiveness, making outsourcing a viable solution. Through our new educational video, we aim to equip credit unions with the tools and knowledge necessary to retain their lending operations while not compromising the member experience. We encourage our industry peers and partners to watch our new video to learn more.”