The Real Brokerage announced that entrepreneur and JPAR Real Estate founder JP Piccinini has joined the company as a Growth Leader.
In the role, Piccinini will work closely with Chief Growth Officer Jason Cassity to support agents, teams, and brokerage leaders across Real's network.
Piccinini brings more than 20 years of residential real estate experience to the position. Throughout his career, he has served as an agent, brokerage owner, franchisee, and franchisor.
He began his real estate career in 2005 in Columbia, S.C., where he earned Rookie of the Year honors before becoming the market's top-producing agent. In 2011, he founded JPAR Real Estate in Texas with a mission of empowering agents and brokers through education, collaboration, networking, and technology.
Under his leadership, JPAR grew to approximately 4,000 agents across 22 states and generated more than $5 billion in annual sales volume. The company also ranked among the Top 50 brokerages in the 2022 RealTrends 500 rankings based on 2021 performance.
"I've spent my entire real estate career helping agents grow," Piccinini said. "I've always believed success is about more than production. It's about building a business that creates freedom, stability, and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration, and opportunities to grow their income in multiple ways, and I'm excited to help them unlock that potential."
Based in Texas, Piccinini will also host regular in-person events throughout the state, including monthly roundtables focused on growth strategies, leadership development, and business-building best practices.
"At Real, we're committed to giving our agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth," said Cassity. "JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from agent to operator to organization builder, and his experience will be an incredible asset to our community."
Real said Piccinini's appointment supports the company's efforts to provide agents with resources, technology, and growth opportunities as it continues to expand its network.
