BetterLoanOfficers.com, has announced that the company has successfully recruited Brian Karoff to become its director of digital. Karoff is a veteran of the digital marketing space and was mentored by the renowned Chet Holmes, through his work with Disney, NBC, Warner Bros., and Lucasfilm, before starting his own agency. As director of digital, Karoff will control all aspects of BetterLoanOfficers.com's software development, digital marketing implementation, and marketing team management. This involves overseeing the brand growth, reputation management, and audience connection across all media channels.
"Crafting a professional digital presence that is both high-impact and truly engaging is a mighty challenge, even for the most agile business," said Rene Rodriguez, founder and chief executive officer of BetterLoanOfficers.com. "I am thrilled that we could convince Brian to join our team. He brings tremendous expertise and will allow us to fully embrace the opportunities available through modern online outreach channels, while overcoming the unique challenges they each pose. We could not have picked a better person for the job."
Karoff brings both an intense industry vision and a record of successful innovation to the position. He is an experienced team builder and leads with comprehensive understanding of product development and campaign management. From his time in the entertainment industry, producing acclaimed media content across Broadway, Hollywood, and the international stage, to the founding of his own revolutionary agency, Brian has led the way in strategic marketing planning and tactical execution of those same programs.
"I'm never satisfied unless I'm moving forward-both in my personal and professional life," Karoff said. "BetterLoanOfficers.com is the next enormous step for me, representing a whole new horizon of opportunity within the mortgage industry. We're here to make a difference, and that's exactly what we're going to do-both over the short and long-term."
