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Reverse Mortgage Solutions Inc. (RMS) and its retail brand, Security 1 Lending, a division of Walter Investment Management Corporation, have announced the formal launch of their rebranding and repositioning initiatives along with their new TV spot. RMS and Security 1 Lending have grown and evolved since 2007, particularly over the last year. Operating its wholesale and servicing business as RMS, and originating Home Equity Conversion Mortgages (HECMs) as Security 1 Lending, the company has become more integrated, more efficient and, most importantly, 100 percent customer focused.
“Our people have worked tirelessly the past couple of years to get us where we are today,” said D. Scott Clarke, president and CEO. “The first thing we wanted to do was throw out the ‘Tell and Sell’ mentality that’s so prevalent in the industry today and commit ourselves to educating the customer about all their options and letting them choose the one that meets their needs. At the same time, we have been improving our internal processes so the entire customer experience will be as quick, efficient and enjoyable as possible.”
Clarke continued, “We will never be satisfied that we are doing everything we can to improve the customer experience, but we feel it is the right time to launch our new marketplace positioning and corporate brand identity, and a perfect opportunity to bring both RMS and Security 1 Lending under one unifying theme to reflect who we are today.”
“In addition to the redesigned logos and tagline, the comprehensive multi-media introduction kicks off with the unveiling of our exciting new, integrated, solutions-driven internet site, updated sales materials, direct marketing and a number of other components," said Sharon Robbins, RMS SVP and CMO. "It also marks the debut of a fresh TV spot showcasing our updated brand positioning. The Boomer and Greatest generations have been responsible for so many amazing changes and seen so much, and they now have the opportunity to choose and change how they fund the next chapter of their lives. While we will always want to serve the clients who need a Home Equity Conversion Mortgage to stay in their home, it is time for the industry to start painting a picture and educating homeowners about how this product may also be a great solution to help them live a better life and fund their future. Our goal is to educate our customers by explaining every facet of our HECM products so they can make an informed decision on whether it is the right financial solution for them.”