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First American Launches Extensive Property Search DataTree Site

NationalMortgageProfessional.com
May 28, 2015

First American Financial Corporation has announced the launch of the all-new DataTree Web site, delivering property-centric information that professionals in the mortgage, real estate and land services industries require to make informed business decisions. It is built on the industry’s largest database of property and homeowner information and document images, spanning 99 percent of U.S. housing stock and including more than 5.5 billion recorded document images.

"Our extensive market research revealed that professionals have three priorities when choosing a property and mortgage information research solution: data quality, speed and ease of use, both in the office and on their mobile devices," said George Livermore, executive vice president, First American Data and Mortgage Solutions. "We created DataTree specifically to address these priorities and to deliver insight and flexibility that is superior to any other solution on the market."

Business professionals interviewed by First American cited data quality as the most important element of real estate research. DataTree’s new Verified Record feature uses proprietary processing algorithms to access and verify public record information to provide never-before achieved levels of data verification. When a data record is verified in this way, the transaction is designated as a Verified Record, offering an unmatched level of confidence in public record data.

FlexSearch is a powerful new search engine that allows business professionals to conduct nationwide searches instantly for any name or phrase contained within billions of recorded land documents, such as deeds, judgments, liens and releases. FlexSearch, a feature available only within DataTree, provides access to information that was previously unsearchable, including homeowner’s association names, attorney names or the names associated with a loan.

With DataTree Mobile, subscribers can use their mobile phones and tablets to research properties comprising 99 percent of the U.S. housing stock. The map and GPS technology helps users locate properties quickly. Once a property is located, users can access property information, recorded document images and property reports. DataTree Mobile is available in Apple’s App Store.

DataTree allows business professionals to quickly find and analyze results by merging map, address, owner, document, parcel number and advanced search options into one intuitive solution, allowing users to conduct more searches in less time. DataTree also provides users with the freedom and flexibility to search multiple properties at once, without losing work already performed in any single property search.

Published
May 28, 2015
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