LoanLogics has integrated its LoanDecisions Product Eligibility and Mortgage Loan Pricing platform with Vantage Production LLC’s enterprise-class CRM platform, VIP. Vantage Production is a provider of advanced automated-marketing and sales acceleration solutions for mortgage lenders.
The integration between the LoanDecisions platform and VIP enables loan originators (LOs) to access accurate loan pricing easily and effectively in the preliminary stages of the sales process. LOs can generate a pricing scenario, select a loan option and send the results to VIP’s sales presentation tool in real time for a significant competitive advantage. VIP uses the product eligibility and pricing information to create powerful, lender-controlled, compliant presentations of loan options that borrowers are eligible for and that suit their financial needs. With this integration to VIP, LOs can present loan proposals in person, by e-mail, through mobile devices or online via a secure Web site.
“The integration between VIP and the LoanDecisions Product Eligibility and Mortgage Loan Pricing platform provides a competitive advantage that will help loan originators win business and demonstrate their expertise to clients, prospects, and referral partners,” said Sue Woodard, Vantage Production president and CEO. “This integration seamlessly improves the effectiveness of the initial engagement with borrowers, delivering a positive experience that will lead to long-term client relationships and continued referrals.”
The integration’s objective was to create sales presentations with loan choices that educate and help borrowers better understand their mortgage options and make informed decisions, something the Consumer Financial Protection Bureau has encouraged the mortgage industry to do.
“This integration increases the benefits that loan originators get from the LoanDecisions Product Eligibility and Mortgage Loan Pricing platform and VIP by unifying access to real-time pricing data and the marketing and sales resources they need to compete and win business, especially in the current competitive marketplace,” said Matt Thoman, product manager—origination technologies at LoanLogics. “The platform is easy to use, delivers unparalleled efficiencies, and helps ensure that all transactions comply with Consumer Financial Protection Bureau regulations and supports their efforts to encourage borrowers to comparison shop before they purchase a mortgage.”