Skip to main content

LoanLogics and Vantage Production Team Up on Loan Pricing Platform

Jun 09, 2015

LoanLogics has integrated its LoanDecisions Product Eligibility and Mortgage Loan Pricing platform with Vantage Production LLC’s enterprise-class CRM platform, VIP. Vantage Production is a provider of advanced automated-marketing and sales acceleration solutions for mortgage lenders.

The integration between the LoanDecisions platform and VIP enables loan originators (LOs) to access accurate loan pricing easily and effectively in the preliminary stages of the sales process. LOs can generate a pricing scenario, select a loan option and send the results to VIP’s sales presentation tool in real time for a significant competitive advantage. VIP uses the product eligibility and pricing information to create powerful, lender-controlled, compliant presentations of loan options that borrowers are eligible for and that suit their financial needs. With this integration to VIP, LOs can present loan proposals in person, by e-mail, through mobile devices or online via a secure Web site.

“The integration between VIP and the LoanDecisions Product Eligibility and Mortgage Loan Pricing platform provides a competitive advantage that will help loan originators win business and demonstrate their expertise to clients, prospects, and referral partners,” said Sue Woodard, Vantage Production president and CEO. “This integration seamlessly improves the effectiveness of the initial engagement with borrowers, delivering a positive experience that will lead to long-term client relationships and continued referrals.”

The integration’s objective was to create sales presentations with loan choices that educate and help borrowers better understand their mortgage options and make informed decisions, something the Consumer Financial Protection Bureau has encouraged the mortgage industry to do.

“This integration increases the benefits that loan originators get from the LoanDecisions Product Eligibility and Mortgage Loan Pricing platform and VIP by unifying access to real-time pricing data and the marketing and sales resources they need to compete and win business, especially in the current competitive marketplace,” said Matt Thoman, product manager—origination technologies at LoanLogics. “The platform is easy to use, delivers unparalleled efficiencies, and helps ensure that all transactions comply with Consumer Financial Protection Bureau regulations and supports their efforts to encourage borrowers to comparison shop before they purchase a mortgage.”

About the author
Jun 09, 2015
Rocket Companies Reports Decline in Fourth Quarter Revenue, Projects Optimism for Future Growth

Despite revenue dip, mortgage giant sees increase in market share and advances in AI technology.

Feb 22, 2024
Broker Action Coalition Unveils Inaugural Board Of Directors

Newly formed nonprofit organization BAC announces industry professionals to guide its mission of legislative change and educational initiatives in the mortgage industry.

Feb 21, 2024
GSEs Report Strong Earnings

Robust performance marks growth for both Fannie Mae and Freddie Mac, despite a dip in home purchases.

Feb 15, 2024
Friendly Competition Joins Forces

The merger aims to enhance local fulfillment and sales support, marking Guild’s sixth acquisition since 2021 and expanding its licensed originators to over 2,100 amidst a challenging market.

Feb 14, 2024
Guild Mortgage Announces Acquisition Of Competitor Academy Mortgage, Bolsters National Presence

The strategic move will see Guild Mortgage enhance its market share and become the 8th largest non-bank retail lender in the U.S., welcoming over 600 loan officers from Academy.

Feb 13, 2024
Proprietary Capital-Led Group Acquires Multichannel Lender AFR

Colorado-based fund manager Proprietary Capital finalizes acquisition of American Financial Resources.

Feb 13, 2024