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HomeUnion Expands into Cincinnati Market

Jun 16, 2015

HomeUnion has announced that it has added Cincinnati, Ohio to its list of active investment markets. Investors can now find pre-vetted, SFR investment properties in the Cincinnati market on the company’s secure Web site. Cincinnati was identified as a prime investment market by HomeUnion’s proprietary model that factors in variables such as home prices, vacancies, historical income trends, employment, local economy and population growth among other criteria. Cincinnati offers investors favorable cap rates (the relationship between rental income and purchase price) and a positive economic outlook. A recent report from the Federal Reserve Bank of Cleveland noted, Cincinnati’s “highly educated workforce, diverse economy, and the presence of multiple Fortune 500 Company headquarters positions the metro area for long-term growth.”

“Because of low yields on traditional fixed income investments, individual investors are seeking alternative investment vehicles that are secure and produce cash, which is why many are seeking to add single-family rentals to their investment portfolios,” said Don Ganguly, CEO of HomeUnion. “Because technology affords investors the ability to remotely invest and administer day-to-day property management through regional professionals, SFR investors can now approach the investment like any other part of their portfolio and focus on total returns and cash flow. Cincinnati is a solid investment market because it combines favorable cap rates with a broad, growing economic base and diverse housing stock.”

Once a new market has been identified, HomeUnion hires real estate professionals, who have intimate working knowledge of the neighborhoods, property values, and rent rates to verify the data used to identify good investments and be the local representatives for HomeUnion investors.  HomeUnion has hired real estate veteran Jeff House, to fill this role in Cincinnati, bringing 20-plus years of professional experience in the Cincinnati real estate market, most recently with Penklor Property Management.

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