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Video content service Fast Forward Stories has announced the availability of its new TRID (TILA-RESPA Integrated Disclosure) video library, a collection of 26 brandable videos clarifying TRID terms for consumers.
Confusion and questions surrounding the new TRID rules, effective on Oct. 3, create a marketing opportunity for businesses providing content that explains the new rules and related changes. The Fast Forward Stories TRID Library illustrates and clarifies key TRID concepts visually, using short animated videos branded for subscribing businesses. One of the videos, for example, clarifies the differing definitions of "Business Day" used for TRID Loan Estimates versus Closing Disclosures.
"Today's consumers, especially Millennials, prefer video and other visual explanations to dense text, particularly for complex subjects like the new TRID rules," said Matthew Dunn, PhD, CEO of Fast Forward Stories. "Explaining concepts in concise video is proven highly effective, and answering consumer questions using video, on any device, is content marketing at its best."
Besides the 26 new TRID videos, Fast Forward Stories offers 125 more covering a broad range of mortgage, title and real estate topics. Subscribing businesses can brand their own library, ranging from 26-151 videos. Embedding and delivery are included for use across Web, mobile, e-mail and social media channels. Advanced marketing features include lead capture, view metrics and co-branding options for business partners, built on a state-of-the-art online video distribution system. All of the videos are captioned in English and Spanish, providing ADA-compliant content for marketing and consumer education.
"Over-investing in systems but under-investing in content makes an unbalanced marketing portfolio," Dunn said. "With hundreds of branded videos, marketing leaders in mortgage, title and real estate can be ready with the content consumers will be looking for in October and beyond."