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Primary Residential Mortgage Inc. (PRMI) has released their new logo as part of their ongoing evolution of the company’s brand. In its original design, the triangle was created to symbolize the roof of a home, but was later changed to represent the pyramid. The pyramid was chosen because its several sides come together to make a zenith or focus. The strong base is indicative of the strong foundation built by PRMI and its dedicated team.
“Evaluating our brand and ensuring we are in sync with our goals and customer needs is something that is vital to our corporation,” said Dave Zitting, president and CEO of PRMI. “This logo embodies our brand and the direction that PRMI is heading with its strong lettering, edgy lines, modern colors and simplified design.”
The logo mark is now a stronger branding element where one half represents trust and the other, stability. These combined with the PRMI acronym represents the company’s goals with brand recognition and awareness.
The year 2015 marks the 17th year in business for PRMI, and in the past year, it has had record-breaking months, having grown its personnel by more than 150 with the opening of 80-plus new branches nationwide.