New Studies Point to Homebuyers Thinking Green – NMP Skip to main content

New Studies Point to Homebuyers Thinking Green

Phil Hall
Sep 22, 2015
Energy Efficient Homes

A pair of new studies have found potential homebuyers are placing a higher degree of priority on residential properties that are energy efficient.

The National Association of Home Builders (NAHB), through the new report What Green Means to Home Buyers: Perceptions and Preferences published by its BuilderBooks division, has determined that potential homeowners are putting clean tech solutions and the savings associated with them at the top of their list when judging houses to buy. While having a home in a safe community is still the number one concern among buyers (90 percent), the other top-five considerations for a home purchase are energy efficiency (88 percent), low maintenance (85 percent), lower operating costs (85 percent) and durability and resilience (84 percent). 

“This new study is an incredibly useful tool to help builders and remodelers determine not only consumer attitudes towards green homes, but also which green features consumers care most about,” said NAHB Chairman Tom Woods, a home builder from Blue Springs, Mo. “We have seen incredible growth in green and sustainable building over the years, and the results of this survey only further solidify the continued consumer interest in green building, and which attributes matter most these buyers.”

Separately, the new American Institute of Architects’ (AIA) Home Design Trends Survey covering activity during the second quarter also determined that saving money through energy automation is a major focus for homebuyers. Products such as smart thermostats, Energy Star rated appliances and tankless water heaters remain popular with buyers.

AIA Chief Economist Kermit Baker theorized that the continued interest in green building solutions suggested that buyers were interest in long-term residencies, adding that “it’s a pretty strong indication that the days when houses were viewed as a way to flip for a big profit are long gone.” 

Published
Sep 22, 2015
FirstClose Receives $35M Investment From Lateral

Fintech says it will use the investment to expand its growing financial services footprint.

Industry News
May 18, 2022
Mortgage News Network Launches Podcast On Helping Underserved Borrowers

'Gated Communities' looks at why homeownership gap is increasing, and what lenders are doing to reverse the trend.

Industry News
May 17, 2022
Class Valuation Appoints EVP Of Valuation Modernization

Cristy Conolly will focus on removing bias from the equation in appraisals.

Industry News
May 17, 2022
Open Mortgage Appoints New Chief Financial Officer

Anthony Nolte, Open Mortgage's CFO since 2019, will transition to chief legal officer.

Industry News
May 17, 2022
Online Brokerage REX Pursues Litigation Against Zillow & NAR

The legal battle between REX Home Loans (Real Estate Exchange, Inc.) and NAR continues to heat up, even though REX is reported to have shut down operations.

Industry News
May 16, 2022
Fannie Mae Seeks Innovative Housing Ideas

Sustainable Communities Innovation Challenge seeks ideas to advance racial equity in housing, focusing on addressing supply, funding and credit barriers.

Industry News
May 16, 2022