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Digital Media Solutions (DMS), an end-to-end solutions provider for brands focused on customer acquisition and retention, has entered the mortgage market through its acquisition of Best Rate Referrals. Founded in 2005, Best Rate Referrals is a mortgage marketing firm that offers a variety of lead generation solutions and works with some of the top brands within the mortgage industry.
As a result of this acquisition, Best Rate Referrals is now able to tap into the comprehensive suite of DMS resources, comprised of full-service creative, marketing and media solutions, to better serve their current and future mortgage industry clients.
“As a company that has been on the Inc. 500 and Inc. 5000 lists multiple times, we are focused on identifying opportunities that support and enhance our growth. Joining the DMS team marks the transition of Best Rate Referrals into our next chapter,” said Raymond Bartreau, CEO and founder of Best Rate Referrals. “Now we can scale our services to enhance the marketing performance of our mortgage industry clients.”
DMS is in a period of expansion and has been growing its portfolio of brands over the past few years. Specifically aiming to scale high-spend categories through a combination of strategic acquisitions, product development and sales, DMS has been noted for its size and growth on the Inc. 5000 and Florida Fast 100 lists.
“We strive to be the best partner for marketers focused on customer acquisition and retention,” said Joe Marinucci, CEO of DMS. “To do that, we need to offer end-to-end solutions across all of the top verticals. Best Rate Referrals is one more piece of this puzzle.”
Earlier this year, DMS purchased Sparkroom, a full-service provider of data-driven marketing and technology solutions. Prior to the acquisition of Best Rate Referrals, the DMS portfolio included both consumer finance and lead generation brands. The acquisition of Best Rate Referrals magnifies both of these categories and positions DMS to support the mortgage industry.
The Best Rate Referrals senior leadership will remain in their current roles, and the company will maintain its autonomy within the DMS umbrella of brands. The Best Rate Referrals headquarters is relocating from Las Vegas, Nev. to the DMS office in Clearwater, Fla. As a result of this transition, it is expected that new jobs will be created within the Tampa area.