Guild Mortgage Names Wendy Wong SVP, Chief Marketing Officer – NMP Skip to main content

Guild Mortgage Names Wendy Wong SVP, Chief Marketing Officer

NationalMortgageProfessional.com
Sep 22, 2016
Guild Mortgage continued setting records during the second quarter and first half of 2018, with growth occurring in several markets across the U.S.

Guild Mortgage Company has selected Wendy Wong as its first senior vice president and chief marketing officer to support its national growth plan. As Guild’s first-ever chief marketing officer, Wong will lead the transformation of Guild into a vibrant and recognized brand that reflects Guild’s purpose-driven culture and that fully leverages customer engagement opportunities in a digital world.

“Wendy will play a central role in Guild’s social media outreach, new Web site design and implementation, improving organizational efficiency and transforming Guild’s digital presence,” said Mary Ann McGarry, president and CEO of Guild Mortgage. “She leads digital marketing, brand narrative, storytelling and sales enablement through marketing technology, which will be vital to supporting our strategic growth plans for 2017 and beyond.”

Guild continued its traditional strength in purchase loans in the first half of 2016, with volume reaching $4.8 billion–or 70.5 percent of all loans–up eight percent from $4.4 billion and 66 percent in 2015. The growth continues a trend started in 2010. Over the last five years, loan volume has more than tripled from $4.1 billion and Guild has expanded from its Western base with 75 branches in 16 states in 2010 to 234 branches in 25 states at the end of 2015.

“I enjoy every aspect of marketing management, from setting strategy and providing creative direction, to measuring results,” said Wong. “I like to leverage brand to drive a sense of common purpose across the entire organization.”

Wong joins Guild with experience as a senior marketing executive and steward of customer experience and workplace culture. She was senior vice president of marketing at The Ken Blanchard Companies, a global leadership development brand. Previously, she was director of digital marketing at Fair Isaac Corporation (now FICO), and led company strategy and brand reinvention at HNC Software and Dun & Bradstreet. She is a board member for Berrett-Koehler Publishing Group, based in Oakland, Calif. Wong’s innovation and leadership have been recognized through several awards, including Platinum and Gold Marcom Awards in video and documentary in 2015, Summit International’s Leader Award in 2013, American Business’s Stevie Award in 2013 and Best in Biz’s Silver Award for “2012 Event of the Year.”

Published
Sep 22, 2016
Is The Fabled Rainy Day Here?

Creating, rolling out new products is critical for lenders

Sales and Marketing
Dec 01, 2021
Tok Of The Town? Or A Ticking Bomb?

The Rise Of TikTok In The Mortgage Industry

Sales and Marketing
Nov 29, 2021
Cleveland Cavaliers Partner With Fast For A Streamlined Checkout Service At Rocket Mortgage FieldHouse

Cleveland Cavalier fans can now purchase their favorite team merchandise with the ease of one-click at CavaliersTeamShop.com or while attending games at Rocket Mortgage FieldHouse.

Sales and Marketing
Nov 15, 2021
Finance Of America Reverse Updates Its Brand Assets

Finance of America Reverse announced the launch of its updated brand assets with what the company says, “reflects its modern identity and impactful relationships with customers.”

Reverse
Nov 12, 2021
How To Build Your Purchase Business As Refis Dry Out

There is no better time to start thinking about building your purchase business as the refinance pool begins to run dry.

Community
Nov 08, 2021
Arlo To Launch Mutual Marketing Community Advertising Platform

Arlo, a digital advertiser for the mortgage industry, announce that it is launching a community advertising platform, Mutual Marketing.

Sales and Marketing
Nov 02, 2021