Lender Price to Launch at Upcoming MBA Annual – NMP Skip to main content

Lender Price to Launch at Upcoming MBA Annual

Oct 03, 2016
Lender Price has announced that PennyMac Broker Direct has been added to their Marketplace pricing engine

Lender Price has announced its upcoming launch at the 2016 MBA Annual Convention in Boston, set for Oct. 23-26. Architected for innovation and versatility as a big data, native mobile solution, the Lender Price PPE platform allows wholesale and correspondent lenders, banks, and credit unions to manage products and pricing for all mortgage types, including conforming, non-conforming, non-QM, and specialty loans, while providing powerful performance features including:

►Real-time, competitive analytics and reporting
►Customizable loan programs and eligibility
►Automated compliance checks
►Customized workflows
►User and product level tracking
►Margin management, lock desk, and
►Secondary marketing management

“Traditionally, mortgage lenders have navigated pricing decisions with blinders on due to delays and lack of transparency,” said Lender Price co-founder and CEO Dawar Alimi. “Lender Price was designed to optimize lenders’ ability to analyze pricing in real time by removing blind spots across all loan programs and competitors, allowing lenders to optimize their strengths and improve market share.”

Lender Price enables investors to manage origination partners in real time both to identify opportunities and close the gap on technology and customer service. Its advanced analytics report on product search scenarios, including which products are being locked and which are being overlooked, allowing both loan originators and decision-makers to learn, adapt, and be profitable in the fluid mortgage marketplace.

“Technology that had just begun to shape the mortgage industry when the Great Recession struck remained stagnant for nearly a decade, leaving countless institutions with half-baked solutions,” said Alimi. “By solving for the mortgage industry’s persistent point-of-sale problem, Lender Price aims to improve the mortgage experience for all industry stakeholders, from the consumer to the market maker.”

About the author
Published
Oct 03, 2016
More from
Tech
New AI-Run Mortgage Startup Builds Database Of 224,000 LOs

LenDb.ai is making LO records available to AI assistants, offering a potential new way for borrowers to find originators

Nov 05, 2026
Gateway Taps ICE For Servicing Overhaul After $2.4B MSR Sale

The lender is consolidating servicing operations on ICE's MSP platform after disclosing regulatory capital constraints that have limited its ability to retain MSRs

Nov 05, 2026
Rocket's New Tool Lets Brokers Counter Rival Refi Offers On The Spot

Born from a broker's winning Big Pitch proposal, Quick Counter analyzes competing Loan Estimates and generates alternative offers during borrower calls

Nov 03, 2026
Dark Matter Expands AI Ambitions With House Numbers Acquisition

The deal builds on a series of automation initiatives as the tech provider moves toward AI agents capable of executing tasks throughout the loan lifecycle

Nov 02, 2026
Friday Harbor Expands AI Appraisal Reviews As UAD 3.6 Deadline Nears

The new capability adds more than 350 automated checks as lenders prepare for the November 2 mandate

Oct 27, 2026
GetWyz Targets First-Time Buyers Before They Reach An LO

The MoneyGuide founder’s free planning app helps buyers map when they could afford a home, with an optional handoff to its wholly owned brokerage

Oct 20, 2026