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Seroka, a certified brand development, digital and strategic communications agency, and NAHREP Consulting Services (NCS), the consulting arm of the National Association of Hispanic Real Estate Professionals (NAHREP), have formed a strategic alliance whereby both firms’ professional services will be made available to each other’s clients and the mortgage industry. NAHREP is the nation’s largest minority real estate trade association with more than 26,000 members and 50 local chapters.
Seroka Brand Development provides brand development, public relations, digital and strategic marketing services to the mortgage industry. NCS provides Hispanic marketing consulting, cultural competency training, diversity and inclusion education, and Hispanic marketing fundamentals to the mortgage industry. Both firms are preferred partners of The Mortgage Collaborative, a network of leading mortgage providers and vendors.
“This alliance is a natural evolution of our vision because it connects our clients with the cultural insights needed to thrive in today’s mortgage market,” said Pat Seroka, CEO and certified brand strategist for Seroka. “At the same time, we look forward to assisting NCS’s clients with the strategic marketing support they’ll need to effectively target this important demographic.”
The alliance was formed, in part, as a tacit acknowledgement of the industry’s minority compliance requirements, and to help the mortgage industry reach Hispanics. According to the 2015 State of Hispanic Homeownership report, for the fifth consecutive year, Hispanics have made significant homeownership gains. Last year, Hispanics accounted for 69 percent of the total net growth in U.S. homeownership; and they were the only major racial group to increase their homeownership rate in 2015.
"At a time when the Mortgage Bankers Association (MBA) is increasing its focus on diversity and inclusion as showcased by its recent appointment of its first Hispanic Chairman, Rodrigo Lopez, it is fitting we fully recognize the need for diversity and inclusion services to serve the Hispanic homebuying community, the most rapidly growing segment of homebuyers in the U.S.,” said Maria Zywiciel, president of NAHREP Consulting. “To that end, Seroka will assist us in expanding our offerings by providing top-notch PR, social, digital and other communications to our customers.”