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Embrace Home Loans has announced that financial services industry veteran Anthony Branda has joined the company as chief data officer. In his new role, Branda will build an integrated omnichannel platform to strengthen Embrace’s data intelligence to not only support continued growth, but also enhance the customer experience.
“It’s not just about technology or data for technology’s or data’s sake. It’s all about the impact,” said Branda. “My goal at Embrace is to build out the necessary capabilities internally to have the competencies to grow organically. We’re intelligently and methodically combining technology with big data to create a CRM that improves the customer experience, both online and offline. This digital nervous system is critical to engage with consumers through the channels they prefer and have the intelligence to make better decisions. It’s an exciting time and I’m glad to be a part of it.”
Under Branda’s leadership, Embrace will develop a new data infrastructure with more intelligence and customer insights for not only better data decisioning, but also better support its overall mission of providing exceptional service. In addition, he will create a digital nervous system to communicate digitally with customers and prospects, as well as provide marketing automation to drive more customer outreach and increase acquisitions.
“We’re pleased that Tony has joined our team and confident he will bring a great deal of value to both our organization and our customers,” said Kurt Noyce, president of Embrace Home Loans. “It is critical to have the ability to quickly mine data to make better decisions and also provide an exceptional experience. Embrace has long been an industry leader in optimizing and modeling consumer data in effecting our marketing and sales initiatives. As those consumers shift their buying behaviors, Tony’s expertise and leadership will ensure we remain dedicated to preserving our customer-centric model in today’s digital economy.”
Branda brings nearly 25 years of experience working in customer intelligence and analytics for the financial services industry. He is a recognized industry leader with the ability to execute digital, direct and database marketing programs and all associated analytics. He has worked in executive roles at several large-scale national financial services organizations, including AIG, Bank of America, Citibank, RBS Citizens and Wells Fargo. Most recently, he served as CEO of CustomerIntelligence.net, a full-service marketing and analytics consulting firm that worked with several digital lenders and universities. Previous to that, Branda was a chief analytics officer for Citibank North America’s Consumer Bank, where he oversaw the retail and mortgage analytics center of excellence, staffed by 100 marketing and analytics professionals in North America and India.