has announced that its mobile technology offering is now integrated with the LoanSphere Expedite platform from Black Knight Financial Services (BKFS)
. HomDNA, which delivers mobile technology and workflow solutions that span the borrower-to-homeowner experience, has integrated with Expedite to help mortgage lenders optimize the lending experience, increase borrower loyalty and extend customer value.
HomDNA is a mobile application offering many benefits to homeowners while generating data-driven insights for personalized, relevant consumer engagement. With a pipeline of homeowners who are typically first engaged during a home purchase or refinancing, HomDNA uniquely parses and correlates data from each homeowner’s appraisal, user behavior and interests to help identify and grow long-term, trusted and profitable relationships.
Available to lending customers through Black Knight’s Expedite platform, HomDNA is a suite of services that enables data and documents to be electronically accessible to consumers during mortgage origination.
“Proactively communicating and identifying homeowners likely to refinance or repurchase is imperative to stay top of mind and cultivate the most viable customer relationships,” said Brian Gehl, chief executive officer and co-founder of HomDNA. “Because HomDNA offers value to the homeowner throughout the typical 10 to 13 years in a home, we’re in a unique position to provide relevancy and reliable data lenders and others can capitalize on.”