D.C. Real Estate Agent Raps His Way to Home Sales – NMP
Industry News

D.C. Real Estate Agent Raps His Way to Home Sales

Apr 19, 2017

Can rap music sell houses? A real estate agent in Washington, D.C., is positioning himself as a YouTube rapper with a flair for residential sales.
 
According to a Curbed DC report, Evers & Co. real estate agent Kevin Poist has a produced a music video where he joins two clients in rapping about homebuying. The clients discuss the aspects of the property that they are looking for–including hardwood flooring and proximity to the Metro station–and Poist delivers with a residence that fulfills their American Dream. “So, we gave our best bid, felt confident,” the clients proclaim in their rap. “We got the house that we love because of Kevin’s competence.”
 
While Poist admits that he will not be the next Eminem, he believed a rap video marketing tool would bring a degree of fun to the home purchasing process.
 
“I don’t know if real estate rap will ever catch on as a theme in advertising per se, but as long as agents are having fun and they are serving their clients, buyers, and sellers to the best of their ability, that is the best thing that the real estate industry can hope for,” Poist said.
 
About the author
Phil Hall
Link copied
Published
Apr 19, 2017
Get the NMP Daily
Analysis and Data
Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

The September jobs report gave the mortgage market something it hasn't had much of lately: downward pressure on Treasury yields.U.S. employers added just 29,000 jobs in September, while the unemployment rate edged up to 4.2%, according to the Bureau of Labor Statistics. The ...

Continue reading
Wholesale
The Loan Store Rebrands As Averra Financial

The wholesale lender is adopting a new identity three years after acquiring Homepoint’s wholesale business and rising to No. 4 in industry rankings

The Loan Store has a new name after a three-year expansion that transformed the once-small wholesale lender into one of the largest players in the broker channel.The Tucson, Arizona-based lender has rebranded as Averra Financial Inc., effective immediately, the company annou...

Continue reading
Renew your NMLS License — for free.

Enjoy access to a free NMLS renewal class when you attend an in-person event.

Find an event
More from
Industry News
Garg Claims Majority In Better Fight, Board Poised To Honor Vote

Founder says he secured more than 51% of voting power to remove five directors, pending confirmation by a third-party inspector

C-Suite Strategies
Oct 01, 2026
Rocket Makes VantageScore Its Default After Testing Finds Borrower Savings

After four months of testing, Rocket will make VantageScore 4.0 its preferred model for eligible retail loans while keeping both scoring options available to brokers

Industry News
Sep 29, 2026
CHLA: More Freddie Mac MBS Buying Could Narrow Mortgage Spreads

Trade group estimates greater Freddie participation could compress spreads another 10 to 12 basis points as Fannie has taken the lead in GSE mortgage-bond buying

Industry News
Sep 23, 2026
Early Loan-Limit Race Splits Into Three Tiers

Lenders are now offering $845,000, $847,440, or $850,000 before FHFA sets the official 2027 limits

Industry News
Sep 23, 2026
Better, Garg Clash Over Claimed 46% Shareholder Support

Better disputes its former CEO’s preliminary consent count as the two sides trade accusations and an Oct. 2 target date approaches

C-Suite Strategies
Sep 23, 2026