Can rap music sell houses? A real estate agent in Washington, D.C., is positioning himself as a YouTube rapper with a flair for residential sales.
According to a Curbed DC report, Evers & Co. real estate agent Kevin Poist has a produced a music video where he joins two clients in rapping about homebuying. The clients discuss the aspects of the property that they are looking for–including hardwood flooring and proximity to the Metro station–and Poist delivers with a residence that fulfills their American Dream. “So, we gave our best bid, felt confident,” the clients proclaim in their rap. “We got the house that we love because of Kevin’s competence.”
While Poist admits that he will not be the next Eminem, he believed a rap video marketing tool would bring a degree of fun to the home purchasing process.
“I don’t know if real estate rap will ever catch on as a theme in advertising per se, but as long as agents are having fun and they are serving their clients, buyers, and sellers to the best of their ability, that is the best thing that the real estate industry can hope for,” Poist said.
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