D.C. Real Estate Agent Raps His Way to Home Sales – NMP Skip to main content

D.C. Real Estate Agent Raps His Way to Home Sales

Apr 19, 2017

Can rap music sell houses? A real estate agent in Washington, D.C., is positioning himself as a YouTube rapper with a flair for residential sales.
 
According to a Curbed DC report, Evers & Co. real estate agent Kevin Poist has a produced a music video where he joins two clients in rapping about homebuying. The clients discuss the aspects of the property that they are looking for–including hardwood flooring and proximity to the Metro station–and Poist delivers with a residence that fulfills their American Dream. “So, we gave our best bid, felt confident,” the clients proclaim in their rap. “We got the house that we love because of Kevin’s competence.”
 
While Poist admits that he will not be the next Eminem, he believed a rap video marketing tool would bring a degree of fun to the home purchasing process.
 
“I don’t know if real estate rap will ever catch on as a theme in advertising per se, but as long as agents are having fun and they are serving their clients, buyers, and sellers to the best of their ability, that is the best thing that the real estate industry can hope for,” Poist said.

 
About the author
Published
Apr 19, 2017
Strong Jobs Report Threatens Mortgage Rate Rally

October hiring more than doubled expectations, pushing Treasury yields higher

Nov 06, 2026
Fed Holds Rates, But Pricing Pressures Persist

Rising Treasury yields and fresh inflation data complicate rate locks, borrower qualification, and lender margins as markets anticipate another hike in December

Oct 29, 2026
Zippy Adds Capital For Manufactured-Home Lending Push

The $20 million investment from Saluda Grade will support expansion beyond 27 states and new loan products across wholesale, retail, and community channels

Oct 16, 2026
Inflation Hits 3.7%, Putting Mortgage Rate Relief At Risk

September’s inflation pickup puts recent rate improvements at risk, potentially eroding affordability gains from lower home prices and seller concessions

Oct 14, 2026
PLACE Acquires Ardley, Expanding Push To Turn Existing Borrowers Into New Loans

The latest deal connects borrower retention technology with Maxwell's origination platform and PLACE's real estate network, creating new opportunities for lenders

Oct 09, 2026
Equifax, TransUnion Launch New Tools To Cut Credit Report Costs

Both bureaus introduce ways to purchase credit scores separately from reports, while Equifax reports growing VantageScore adoption and extends $1 pricing through 2028

Oct 09, 2026