has announced the hiring of a new chief marketing officer (CMO), native Detroiter Casey Hurbis, who will lead the company’s consumer-facing marketing team and be responsible for
all online and traditional marketing initiatives.
“Casey is someone who is not afraid to push the envelope. We are confident he will take Quicken Loans’ leading national brand to the next level and beyond,” said Quicken Loans CEO Jay Farner. “Our millions of clients and future clients will see Quicken Loans in creative and unexpected ways as Casey leads our tremendously talented marketing team to leverage our brand, technology, culture and award winning client service record.”
Hurbis spent the last 24 years in a wide range of roles, including consumer engagement, strategic planning, digital advertising, partnership development, experiential marketing and everything in between. Most recently, Casey led North American Brand Communications and Advertising at FIAT, where he reintroduced the FIAT brand to the U.S. market after more than a quarter century of absence. Hurbis led major initiatives including the creation of two Super Bowl commercials, large-scale brand campaigns, social media promotions and co-branded partnerships.
“I was born and raised in the Detroit area and throughout my career I have never had a chance to work in the city. I am thrilled to not only be working in the heart of city, but for a company as distinctly Detroit as Quicken Loans,” Hurbis said. “Quicken Loans has a fantastic brand and a driven marketing team ready to take the company to new heights. I am more than excited to forge new paths in how we tell our story and communicate with our clients and future homebuyers from coast to coast. We are going to push the limits when it comes to creative and innovative marketing campaigns that integrate our digital and traditional strategies.”