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LeMar Welch to Lead GSF Mortgage’s New Madison Branch
May 30, 2017

GSF Mortgage has named LeMar Welch as branch manager of the company’s new Madison, Wis. office. A native of Gary, Indiana, Welch is a graduate of Concordia University in Milwaukee, and has been in the mortgage business since he was 19-years-old.
Welch has worked in many different aspects of the industry including both retail and wholesale lending, risk management, secondary markets, management of both retail and wholesale and now as a branch manager.
Welch describes his business philosophy as “Client first. Absolutely client first. Goes above profit. Goes above everything.”
“LeMar is a very engaging person that is driven to succeed,” said GSF Mortgage Regional Manager Todd Pennington. “He is a hard worker and will give GSF a great presence in Madison. We are looking for great things from LeMar.”

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