has announced the launch of Argos, its proprietary management and marketing platform. Designed to provide Starkey’s team, Argos leverages the best technology and vendors to enable loan officers to build their business through increased efficiencies in a variety of areas, including prospecting, pipeline management, communications and marketing.
“Argos was designed to help loan officers gain more time in each day and to focus on the most important items that allow them to close more loans,” said Jim Anderson, senior vice president and chief marketing officer with Starkey Mortgage. “The platform not only supports but enhances key business areas for our loan officers. We started with CRM as the foundation of Argos since our customers, and our connection with them is the backbone of our sales process. We look forward to continuing to roll out new solutions on the platform in the coming months.”
Powered by the CMPS Platform, the Argos CRM module is a mobile-responsive platform that helps loan officers create and track daily sales activities and measure progress with each relationship. Through easy to access dashboards, loan officers have a snapshot of their business allowing them to think about their business broader, focus on the details and spend time thinking of new and innovative ways to grow their business. In addition, Argos provides lead generation that drives prospective clients directly to the loan officers so they can grow their business.
“In our fast-paced and technology driven world, we must equip our team with the solutions to succeed in identifying and confidently closing loans,” said Doug Casbon, executive vice president and national production manager for Starkey Mortgage. “The Argos platform is a solution that provides our team with the resources needed today to succeed and sets Starkey up for future growth as the needs of our industry continue to change.”