SoFi Offers Free Avocado Toast to Mortgage Borrowers

Jul 05, 2017

In what might one of the strangest yet tastiest promotions in mortgage market history, the online lender SoFi is promising to offer a month’s worth of home-delivered avocado toast to any borrower who takes out a home loan with the company in July.

“Buy a home using a SoFi mortgage, and you'll receive an e-mail asking whether you want regular or gluten-free bread,” said the company on its blog. “Avocados and bread will then arrive in a series of three shipments—though you'll still need to toast the bread yourself to get the full experience.”

In case you are wondering why SoFi is offering avocado toast as opposed to, say fried calamari or a chicken parmigiana sub, the inspiration for this promotion comes from a recent “60 Minutes” interview with Australian property mogul Tim Gurner, who claimed Millennials would rather spend money on “smashed avocado for $19” and “four coffees at $4 each” rather than save money for a downpayment on a home.

About the author

Phil Hall

Link copied

Published

Jul 05, 2017

Courts

UWM Seeks More Than $500M From Two Harbors After Failed Deal

Lender alleges Two Harbors undermined their merger and steered the company toward CrossCountry, turning a costly acquisition failure into a federal court fight

The fight over Two Harbors Investment Corp. did not end when shareholders approved its sale to CrossCountry Mortgage.Now United Wholesale Mortgage wants damages.UWM Holdings Corp. and UWM Acquisitions 1 LLC sued Two Harbors in federal court Monday, seeking more than $500 mil...

Wholesale

UWM Offers LOs 90-Bps Incentive On One Agency Loan

Bullseye 90 can be applied to a conventional or government purchase or refinance loan through Sept. 8

United Wholesale Mortgage is giving each loan originator a one-time, 90-basis-point pricing incentive to use on a qualifying agency loan.The wholesaler’s new Bullseye 90 program applies to new locks from Aug. 5 through Sept. 8 on conventional, FHA, VA, and USDA purchase and ...

Nov

Pasadena, CA

More from

Sales and Marketing

Lower Launches 1% Down Mortgage With $4,500 Grant Cap

ONE by Lower is available to qualifying first-time and repeat buyers, but borrowers purchasing above $225,000 may need to contribute more than 1%

Sales and Marketing

Aug 06, 2026

How Originators Are Getting First-Time Buyers To The Closing Table

Three originators shared their first-time buyer strategies during the latest installment of NMP Ignite

Sales and Marketing

Aug 05, 2026

'Come To NEXA': CEO Publicly Courts loanDepot Loan Officers

Mike Kortas calls loanDepot a "sinking ship" on social media while promoting NEXA's recruiting package as the two companies remain embroiled in litigation

C-Suite Strategies

Jul 30, 2026

Are Sellers Listening? What LOs Should Tell Buyers Before Home Tours

More than half of recent sellers kept recording devices active, and nearly half of those who reviewed the footage said it influenced negotiations

Sales and Marketing

Jul 29, 2026

NAMB Partners With WeeklyroadMAP On Broker Training

Members gain trial access and preferred pricing for weekly market analysis, sales coaching, AI guidance, and industry speakers

Sales and Marketing

Jul 23, 2026

How Top Originators Are Winning Purchase Business In 2026

From buy-before-you-sell strategies to hoodies, Chick-fil-A, and AI agents, three producers revealed what is actually generating purchase business in 2026

Sales and Marketing

Jul 22, 2026

Popular