Is Amazon Ready to Muscle in on Zillow’s Territory? – NMP Skip to main content

Is Amazon Ready to Muscle in on Zillow’s Territory?

Jul 18, 2017
Freddie Mac reported slight upward motion in the Primary Mortgage Market Survey (PMMS) covering the week ending Jan. 31

The Internet’s most powerful e-commerce site appears to be focused on branching out into the housing market, with a specific targeting of Zillow’s market dominance.
 
According to the tech news service GeekWire, Amazon set up a “Coming Soon” placeholder page within the Home and Business Service marketplace section of the Web site, with the banner “Hire a Realtor.” The page includes a user option for entering a ZIP code, which suggests a national effort to attract potential homebuyers.
 
The news of the “Hire a Realtor” page immediately caused Zillow’s stock price to drop by nearly two dollars. It also created agita for another brokerage business, Redfin, which is aiming to go public. There is no inkling when Amazon could go live with this new feature, nor is it clear how long the new page has been on the site. Amazon offered no comment on the story.

 
About the author
Published
Jul 18, 2017
More from
Tech
New AI-Run Mortgage Startup Builds Database Of 224,000 LOs

LenDb.ai is making LO records available to AI assistants, offering a potential new way for borrowers to find originators

Nov 05, 2026
Gateway Taps ICE For Servicing Overhaul After $2.4B MSR Sale

The lender is consolidating servicing operations on ICE's MSP platform after disclosing regulatory capital constraints that have limited its ability to retain MSRs

Nov 05, 2026
Rocket's New Tool Lets Brokers Counter Rival Refi Offers On The Spot

Born from a broker's winning Big Pitch proposal, Quick Counter analyzes competing Loan Estimates and generates alternative offers during borrower calls

Nov 03, 2026
Dark Matter Expands AI Ambitions With House Numbers Acquisition

The deal builds on a series of automation initiatives as the tech provider moves toward AI agents capable of executing tasks throughout the loan lifecycle

Nov 02, 2026
Friday Harbor Expands AI Appraisal Reviews As UAD 3.6 Deadline Nears

The new capability adds more than 350 automated checks as lenders prepare for the November 2 mandate

Oct 27, 2026
GetWyz Targets First-Time Buyers Before They Reach An LO

The MoneyGuide founder’s free planning app helps buyers map when they could afford a home, with an optional handoff to its wholly owned brokerage

Oct 20, 2026