The Internet’s most powerful e-commerce site appears to be focused on branching out into the housing market, with a specific targeting of Zillow’s market dominance.
According to the tech news service GeekWire
, Amazon set up a “Coming Soon” placeholder page within the Home and Business Service marketplace section of the Web site, with the banner “Hire a Realtor.” The page includes a user option for entering a ZIP code, which suggests a national effort to attract potential homebuyers.
The news of the “Hire a Realtor” page immediately caused Zillow’s stock price to drop by nearly two dollars. It also created agita for another brokerage business, Redfin, which is aiming to go public. There is no inkling when Amazon could go live with this new feature, nor is it clear how long the new page has been on the site. Amazon offered no comment on the story.