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Ellie Mae Launches Encompass Direct Mail
Sep 12, 2017
Pleasanton, Calif.-based Ellie Mae has announced its acquisition of Capsilon, a provider of AI-powered mortgage automation software for mortgage lenders, investors and servicers

Ellie Mae has announced that it has launched Encompass Direct Mail, designed to help lenders identify new business opportunities and increase loan volume for lenders of all sizes through targeted direct mail marketing campaigns. The easy-to-implement direct mail strategies leverage the content engine within Ellie Mae’s Encompass CRM and help lenders drive new purchase and refinance business while building their brand awareness through audience specific outreach.
Whether or not lenders utilize Encompass CRM, they can now take advantage of Encompass Direct Mail by simply selecting the mailer that matches their business needs and identifying their target audience. The solution leverages the contacts already in Ellie Mae’s Encompass all-in-one mortgage management solution, making it simple to access the necessary data, to deploy the mailers and target prospects with a tailored marketing message.
“Our July Ellie Mae Origination Insight Report showed that purchases now represent 65 percent of closed loans, and refinances made up 35 percent of closed loans,” said Jonathan Corr, President and Chief Executive Officer of Ellie Mae. “To help our clients address the changing market conditions, we’ve provided direct access to the Encompass Direct Mail capabilities of our CRM solution. While direct mail isn’t new, the mixture of print and digital marketing is a proven combination, and because Encompass allows for easy reporting and segmentation of audiences, we’re able to help our clients get their message out quickly.”
Encompass Direct Mail allows targeted messaging based on variables including income, age, geographic location, ownership status and more. Lenders can track response rates enabling quick follow up in one clear system of record.
Encompass Direct Mail campaigns include:
►Purchase campaigns: Buy vs. Rent, Impact of Rising Rates, Purchase Prospect and VA Purchase.
►Refinance campaigns: Cash-out Refi, HELOC, HELOC Renovation and Mortgage Insurance Elimination.
►Brand building campaigns: Joined a New Team, Mortgage Checkup, Reassigned Customer Introduction and Mortgage Expert.
The release of Encompass Direct Mail is hot off the heels of its latest upgrade to its Encompss LOS. Ellie Mae also recently announced a definitive agreement to acquire Velocify, a sales acceleration platform, for $128 million in cash.
Sep 12, 2017
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