The goal of the new design is to better match MLB’s look with their core values and commitment to the community of putting families and their dream of homeownership first. The logo now incorporates a silhouette of a family walking toward a home in the horizon, with a deeper, brighter blue color and new accents of orange. The new brand identity also includes a refreshed Web site, colors and font.
"Our new logo better communicates what MLB has always stood for," said MLB Chief Executive Officer Samuel Lamparello. "We've kept the visual element of a roof and refreshed the colors, font and added additional visuals to reflect or commitment to help our community achieve homeownership that secures a family's financial future."