AmeriFirst Home Mortgage
, a division of AmeriFirst Financial Corporation, has named Doug Long, a recognized mortgage industry veteran, as Southeast Divisional President. Charged with advancing AmeriFirst’s penetration of the Florida market, Long will work from AmeriFirst’s office in Winter Park, Fla.
“Doug combines the exact qualities we look for in leaders of our company,” said David Gahm, Co-Chief Executive Officer and Co-Founder of AmeriFirst Mortgage Banking Group. “He is an individual with the utmost integrity, who understands how to successfully combine the nuances of production and marketing with exceptional organizational leadership skills to motivate his team.”
Prior to joining AmeriFirst, Long served as Executive Vice President for HomeBridge Financial Services, where he oversaw branch operations after HomeBridge acquired certain assets of Prospect Mortgage LLC. Long was the former President of National Lending at Prospect, where he led a sales team of more than 800 originators and 200 branches since 2011. Before joining Prospect, Long was the Co-Founder of Pinnacle Financial where he helped establish Pinnacle as a top-50 lender.
“I see an opportunity to replicate AmeriFirst’s culture in regions under my authority, honor their value proposition for first-time homebuyers, and assist individuals seeking FHA, VA and Conventional financing along with renovation home loans,” said Long. “I feel confident that my team will be able to back up and complement the AmeriFirst team.”