Service First Selects VIP From Vantage Production as CRM Solution

Oct 26, 2017

Vantage Production LLC has announced that its VIP solution has been selected by Service First Mortgage after a thorough vendor review.

“Our highly-trained professional loan officers understand how important it is to stay in touch with their referring partners and their past clients. Systematically staying in touch with clients is the key to success,” said Service First Chief Executive Officer Shawn Broussard. “We need a partner and CRM that has the power to set us apart and keep us in front of our clients with values-based material, and Vantage Production has the experience to deliver just what we need.”

VIP from Vantage Production will provide Service First with a customer relationship management (CRM) platform, including sales and marketing automation, which is seamlessly integrated with LendingQB, the loan origination software (LOS) Service First uses.

“We are excited to work with the Service First team as they get started with VIP,” said Todd Ballenger, Executive Vice President of Vantage Production. “Working together, our teams will ensure a productive and profitable implementation that ensures mortgage loan originator engagement. It is our goal to provide the very best solutions that empower our clients to close more loans.”

About the author

NationalMortgageProfessional.com

Link copied

Published

Oct 26, 2017

Courts

UWM Seeks More Than $500M From Two Harbors After Failed Deal

Lender alleges Two Harbors undermined their merger and steered the company toward CrossCountry, turning a costly acquisition failure into a federal court fight

The fight over Two Harbors Investment Corp. did not end when shareholders approved its sale to CrossCountry Mortgage.Now United Wholesale Mortgage wants damages.UWM Holdings Corp. and UWM Acquisitions 1 LLC sued Two Harbors in federal court Monday, seeking more than $500 mil...

Wholesale

UWM Offers LOs 90-Bps Incentive On One Agency Loan

Bullseye 90 can be applied to a conventional or government purchase or refinance loan through Sept. 8

United Wholesale Mortgage is giving each loan originator a one-time, 90-basis-point pricing incentive to use on a qualifying agency loan.The wholesaler’s new Bullseye 90 program applies to new locks from Aug. 5 through Sept. 8 on conventional, FHA, VA, and USDA purchase and ...

Aug

Las Vegas, NV

More from

Sales and Marketing

Lower Launches 1% Down Mortgage With $4,500 Grant Cap

ONE by Lower is available to qualifying first-time and repeat buyers, but borrowers purchasing above $225,000 may need to contribute more than 1%

Sales and Marketing

Aug 06, 2026

How Originators Are Getting First-Time Buyers To The Closing Table

Three originators shared their first-time buyer strategies during the latest installment of NMP Ignite

Sales and Marketing

Aug 05, 2026

'Come To NEXA': CEO Publicly Courts loanDepot Loan Officers

Mike Kortas calls loanDepot a "sinking ship" on social media while promoting NEXA's recruiting package as the two companies remain embroiled in litigation

C-Suite Strategies

Jul 30, 2026

Are Sellers Listening? What LOs Should Tell Buyers Before Home Tours

More than half of recent sellers kept recording devices active, and nearly half of those who reviewed the footage said it influenced negotiations

Sales and Marketing

Jul 29, 2026

NAMB Partners With WeeklyroadMAP On Broker Training

Members gain trial access and preferred pricing for weekly market analysis, sales coaching, AI guidance, and industry speakers

Sales and Marketing

Jul 23, 2026

How Top Originators Are Winning Purchase Business In 2026

From buy-before-you-sell strategies to hoodies, Chick-fil-A, and AI agents, three producers revealed what is actually generating purchase business in 2026

Sales and Marketing

Jul 22, 2026

Popular