Waterstone Mortgage Promotes Ericka Smith to VP of Marketing

Feb 09, 2018

Waterstone Mortgage Corporation has announced the promotion of Ericka Smith to the role of Vice President of Marketing at the company's Pewaukee, Wis.-based corporate office. Smith has been with Waterstone Mortgage for more than two years, in the role of Marketing Manager, and has been instrumental in the rollout of many marketing initiatives, such as the launch of a Customer Relationship Management (CRM) system and the introduction of a monthly marketing Waterstone Mortgage Corporation has announced the promotion of Ericka Smith to the role of Vice President of Marketing at the company's Pewaukee, Wis.-based corporate office

Webinar for Waterstone Mortgage Loan Originators and loan support staff.

In her new role, Smith will continue to develop and implement major marketing initiatives, which allow Waterstone Mortgage’s loan professionals to better serve their customers and business partners.

“During her time at Waterstone Mortgage, Ericka has consistently excelled in her role. From building her team to implementing innovative marketing strategies and tools, she has greatly contributed to the overall success of the Marketing department,” said Waterstone Mortgage President and Chief Executive Officer Eric Egenhoefer. “We congratulate her on this well-deserved promotion.”

Smith has more than 15 years of marketing experience and has earned her MBA from the University of Wisconsin–Whitewater. She serves as President of the Board of Directors for Habitat for Humanity of Waukesha County, and has been recognized by National Mortgage Professional Magazine as one of the “Top 40 Most Influential Mortgage Professionals.”

About the author

NationalMortgageProfessional.com

Link copied

Published

Feb 09, 2018

Analysis and Data

Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

The September jobs report gave the mortgage market something it hasn't had much of lately: downward pressure on Treasury yields.U.S. employers added just 29,000 jobs in September, while the unemployment rate edged up to 4.2%, according to the Bureau of Labor Statistics. The ...

Wholesale

The Loan Store Rebrands As Averra Financial

The wholesale lender is adopting a new identity three years after acquiring Homepoint’s wholesale business and rising to No. 4 in industry rankings

The Loan Store has a new name after a three-year expansion that transformed the once-small wholesale lender into one of the largest players in the broker channel.The Tucson, Arizona-based lender has rebranded as Averra Financial Inc., effective immediately, the company annou...

Nov

Houston, TX

More from

Analysis and Data

Jobs Report Comes In Weak After Mortgage Rates Surge

Employers added just 29,000 jobs in September, sending Treasury yields lower and offering a potential counterweight to the recent rise in mortgage rates

Analysis and Data

Oct 02, 2026

Price Cuts Hit Four-Year High As Mortgage Rates Top 7%

More than one in five listings took a price cut in September, but pending sales still posted their sharpest annual decline since March 2025

Analysis and Data

Oct 01, 2026

Serious Mortgage Delinquencies Rise 19% After Five Months Of Improvement

ICE data shows 574,000 mortgages were at least 90 days past due in August, while early-stage delinquencies remained below year-ago levels

Analysis and Data

Sep 29, 2026

Smaller Down Payments Give Buyers More Room, But Rates Limit The Savings

The typical down payment fell 9% from a year ago, while shifting market conditions are giving originators different affordability conversations across the country

Analysis and Data

Sep 25, 2026

Mortgage Rates Break 7% Just As Builders Find A Way To Move Buyers

New-home sales rose 6.4% in August as builders cut prices, offered incentives, and sold more lower-priced homes. Now mortgage rates are moving against buyers again

Analysis and Data

Sep 25, 2026

Borrowers Want Digital Closings, But Some Originators Remain Hesitant

ServiceLink finds 45% of surveyed LOs cite borrower reluctance as a barrier, even though most recent buyers say digital options would influence their choice of mortgage provider

Tech

Sep 23, 2026

Popular