AmeriFirst Financial Corporation
has expanded its footprint to the foothills of the San Gabriel Mountains with the opening of a new branch in Southern California, located in Rancho Cucamonga, operating under the name, “AmeriTrust Home Mortgage” to avoid confusion with Amerifirst Financial Inc., who also operates in the southwest region.
The new branch will serve as the first retail site for AmeriFirst in the state of California, operating as a full-service home loan center staffed by a total of 12 Loan Officers and a support team who will provide a full range of purchase and refinance loan options.
“We are excited to be working with the great folks in southern California as we continue to expand our reach in helping our neighbors achieve the American dream of homeownership,” said Mark Jones, Co-Chief Executive Officer and Co-Founder of AmeriFirst. “We are excited to offer our strong service proposition–high-quality, high-touch customer service–to residents of southern California. We also are committed to educating first-time homebuyers on the power of homeownership as a tool for building home equity and personal wealth and matching loan products that meet their individual needs.”