Skip to main content

Guild Mortgage Launches Guild 360 Sales and Marketing Platform

NationalMortgageProfessional.com
Apr 18, 2018
Guild Mortgage has promoted Doug Jameson and Eric Weiss to regional manager positions to help manage the company’s future growth in five states

Guild Mortgage has launched Guild 360, a sales, marketing and customer relationship management platform powered by Salesforce. With Guild 360, Loan Officers have a comprehensive array of new information support tools to better connect with each customer and enhance their individual borrowing experience.
 
Guild’s technology, sales and marketing teams worked to define this new model of sales enablement to ensure it would be innovative for the mortgage industry and allow the company’s Loan Officers to deliver an unequalled level of service and engagement with their customers. It integrates the Salesforce Sales Cloud and Pardot marketing capabilities with Guild’s proprietary systems and processes, including the Guild sales platform, loan origination system and MyMortgage, its digital mortgage portal.
 
Guild 360 gives Loan Officers a single reliable source for maintaining current homebuyer information, aiding them throughout the lending process and specific to each customer lifecycle. The platform is integrated to Guild’s servicing platform, allowing for better communication with homebuyers after each loan closes.
 
“Guild 360 was designed to provide our customers with a more attentive and efficient lending experience,” said Mary Ann McGarry, President and Chief Executive Officer of Guild Mortgage. “It gives our Loan Officers a single snapshot for each homebuyer and the personalized technology to create more meaningful connections to serve individual customer needs. This high-tech, high-touch experience builds on the culture of customer service excellence that has distinguished Guild Mortgage for more than 55 years.”


 
Published
Apr 18, 2018
More from
Tech
First Tech Federal Credit Union Chooses ICE Mortgage Technology’s EPPS

First Tech Federal Credit Union has chosen ICE Mortgage Technology’s EPPS to improve automation, compliance, and scalability to meet the demands of over 720,000 members. 

Tech
Jul 29, 2021
ICE Makes Enhancements To Its Mortgage Prepayment Model

The Intercontinental Exchange, Inc. made enhancements to its mortgage prepayment model with daily residential mortgage rates from ICE Mortgage technology.

Tech
Jul 27, 2021
Liquid Mortgage Technology Supports Efficient Debt Market

Liquid Mortgage received a U.S. patent for its distributed ledger technology to support its future vision of efficient and transparent debt markets.

Tech
Jul 22, 2021
Rocket Expands Home Search Tool To All 50 States

Rocket Homes announced its growing home search tool now includes listings from all 50 states.

Tech
Jul 21, 2021
Better's One-Click Checkout Now Offers Title Insurance For Refi's

Better announced it has been licensed as a title insurance provider for refinance transactions through Better Settlement Services (BSS) in Virginia. 

Tech
Jul 20, 2021
Fairway Independent Mortgage Uses Doma To Improve Refinance Business

Doma Intelligence platform will remove key points of friction and frustration that affect traditional mortgage closings.

Tech
Jul 16, 2021