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New Fusion Marketing Approaches

NationalMortgageProfessional.com
May 21, 2018
The age of Internet and live transfer generated leads has become saturated

The age of Internet and live transfer generated leads has become saturated. Mortgage professionals are being told they are buying one type of lead and then received something completely different. Since its inception in 2011, the Consumer Financial Protection Bureau (CFPB) has been cleaning house in the financial sector with a keen eye on the mortgage industry. The Internet is the only place they have not conquered. With predatory lending gone, along with those who practiced it, there has been major growth in new marketing methods.
 
The term “marketing” has become almost synonymous with compliance. This doesn’t mean you have to stay away from it. In fact, it’s been one of the main reasons marketing efforts are working so well today. With so many hoops to jump through, a lot of people are simply staying away from marketing all together. New marketing campaigns are combining traditional marketing methods like online marketing and direct mail integrating online additions to them. These new hybrid campaigns allow recipients to respond by phone, mail, e-mail or online.
 
With millions of people performing millions of searches each day to find content on the Internet, it makes sense that marketers want their products to be found by potential consumers.
 
TagQuest customer spotlight
Here’s what we heard from Alfred Valentine, a Manager and Jim Cefaratt, a Senior Loan Officer, with Acre Mortgage:
 
USDA Purchase Leads
►First Month Results: Sixty leads, 21 applications and 13 closed loans
►Projected Closing Ratio: Twenty-three percent
 
Highlights of the campaign …
“TagQuest has the knowledge and tools to help you grow your business. The Cypher CRM is the best I’ve ever seen, limiting wasted time and lost leads. TagQuest is not looking out for their own best interest, they focus on our growth and bottom line as well. Others would benefit from their attention to detail and concern for providing the best possible marketing strategies,” said Valentine.
 
Highlights of the campaign …
“The beauty of this program/campaign is that everything comes directly to you via e-mail. As soon as a client clicks on to our site and fills out the very brief questionnaire of interest it gets sent directly to your e-mail so you can access their information wherever you are. With this site, unlike many others I have dealt with, the questionnaire is a few small questions, instead of a Quicken questionnaire which is lengthy and time consuming,” said Cefaratt.
 TagQuest Inc. is a full-service marketing firm specializing in marketing for the mortgage industry. For more information, call (888) 717-8980 or visit TagQuest.com.

This article originally appeared in the April 2018 print edition of National Mortgage Professional Magazine.

 
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