Announced earlier this year, Premier’s rebranding efforts have been steered by Murdock Richard, the organization’s Founder and Chief Executive Officer, in partnership with The Richards Group, a design and branding agency. Anisa Johnson, a longtime veteran of the mortgage industry, was hired as Vice President of Marketing to help spearhead the project.
“The time and resources that have been invested in our new system will enable us to provide more responsive customer service by making our loan process easier,” Richard said. “It will provide timely customer updates and permit us to consistently market to our ever-expanding client base. One of our most important developmental goals is to help establish a lifetime customer base, earned by providing exemplary service one client at a time.”
The new site and new branding suite will also better reflect Premier’s reputation for providing stellar customer service and exceeding expectations during the mortgage process according to Kyle Purdy, Brand Manager at The Richards Group.
“Their new branding more accurately reflects the company’s culture of innovation, creativity, and commitment to customer service,” said Purdy. “Implementing such a bold change requires courage and foresight, and their decision to do so will catapult them to a premier leadership position in the industry. Clean, intuitive and consumer-friendly—a very simple interface for both customers and their loan officers. We at The Richards Group are very fortunate Premier chose us to help them bring this to the market.”