Total Expert Announces Premium Content Marketing Library – NMP Skip to main content

Total Expert Announces Premium Content Marketing Library

Aug 08, 2018
Total Expert named Josh Lehr as the company’s new director of strategy, consumer direct

Total Expert has announced the release of Expert Content, a comprehensive set of marketing content designed to help lenders and banks increase marketing and sales velocity. Expert Content is a robust collection of customizable content and campaigns that marries targeted Web, social, e-mail, print and video with best practices and cutting-edge automation. Expert Content is available through the Total Expert MOS, the financial services industry's only centralized platform for managing brands at an enterprise level, attracting and retaining customers and partners and driving revenue.
 
"Today's lenders are dealing with a market climate in which margin compression is straining resources," said Joe Welu, Founder and Chief Executive Officer at Total Expert. "Our mission has always been to innovate quickly to help our customers solve their most pressing marketing challenges. Expert Content gives our customers access to the very best marketing content along with automated delivery through multiple channels, so they can grow business effectively, compliantly and cost-effectively."
 
Expert Content empowers salespeople to increase production by enabling best-of-breed content and campaigns that deliver the right message at the right time to the right person. It contains subject matter expertise, compelling messages and multi-media tools that help producers acquire and convert leads, capture repeat business and develop and maintain business relationships with partners.


 
About the author
Published
Aug 08, 2018
More Homebuyer Assistance Programs Skip Income Caps, Accept Repeat Buyers

DPR’s Q3 report identifies 311 programs without income limits and 1,080 without first-time buyer requirements, though funded availability grew more slowly than the overall count

Oct 23, 2026
Mortgage Rate Lock-In: More High-Rate Loans, Few Signs Of A Thaw

With 30-year rates above 7% and nearly half of outstanding loans below 4%, originators face a stubborn obstacle to rebuilding repeat-buyer pipelines

Oct 22, 2026
UWM Targets The 20%-Down Myth In New Push For Brokers

Mortgage Matchup’s national campaign pitches brokers as a resource for consumers who assume their financing options are limited

Oct 21, 2026
Wholesale AEs Don’t Need More Views. They Need More Broker Conversations.

A simple shift — turning everyday broker questions into short videos — could help AEs build relationships without trying to become influencers

Oct 02, 2026
Assurance Joins Growing Push For Medical Professional Borrowers

MedPro Mortgage+ offers eligible healthcare professionals up to 100% financing without PMI as lenders expand specialty options beyond physicians

Sep 25, 2026
For LOs Using AI, More Content Isn’t The Point

Kyle Raineri shares how originators can use AI to create social media content, build borrower trust, and strengthen real estate agent relationships

Sep 24, 2026