has announced the release of Expert Content, a comprehensive set of marketing content designed to help lenders and banks increase marketing and sales velocity. Expert Content is a robust collection of customizable content and campaigns that marries targeted Web, social, e-mail, print and video with best practices and cutting-edge automation. Expert Content is available through the Total Expert MOS, the financial services industry's only centralized platform for managing brands at an enterprise level, attracting and retaining customers and partners and driving revenue.
"Today's lenders are dealing with a market climate in which margin compression is straining resources," said Joe Welu, Founder and Chief Executive Officer at Total Expert. "Our mission has always been to innovate quickly to help our customers solve their most pressing marketing challenges. Expert Content gives our customers access to the very best marketing content along with automated delivery through multiple channels, so they can grow business effectively, compliantly and cost-effectively."
Expert Content empowers salespeople to increase production by enabling best-of-breed content and campaigns that deliver the right message at the right time to the right person. It contains subject matter expertise, compelling messages and multi-media tools that help producers acquire and convert leads, capture repeat business and develop and maintain business relationships with partners.