Study: Millennials Prioritize Homeownership Over Marriage – NMP Skip to main content

Study: Millennials Prioritize Homeownership Over Marriage

Oct 10, 2018
When it comes to love, today’s Millennials seem to have their heart in homeownership rather than marriage and family

When it comes to love, today’s Millennials seem to have their heart in homeownership rather than marriage and family.
 
In the latest Bank of America Homebuyer Insights Report, 72 percent of Millennials polled for the survey said owning a home was their top priority. While this was a close second to being able to retire (80 percent), it was significantly greater than getting married (50 percent) and having children (44 percent).
 
Millennial respondents also identified homeownership with personal (53 percent) and financial (45 percent) success. Potential Millennial buyers believed that being able to purchase a home was associated with being mature (47 percent), acting like an adult (47 percent), and feeling independent (36 percent).
 
“Younger generations tell us that owning a home has become a milestone that defines their success, and it’s promising to see them aspiring to homeownership,” said D. Steve Boland, Head of Consumer Lending at Bank of America.
 
As for the Millennials who are still renting, 44 percent felt they don’t have enough money for a down payment, and 23 percent said they cannot afford the home they want. But misconceptions are still prevalent with this youthful demographic: 49 percent believed that 20 percent down is required to buy a home, 43 percent believed they must pay private mortgage insurance if they don’t put 20 percent down, and nearly one in four thought that they needed to have a “perfect” credit score to be considered for a mortgage.
 
“Interestingly, we see renters rethinking the long-term impact of renting versus owning. They say renting will be just as or less expensive, but at the same time acknowledge their rental costs will continue to go up over time,” said Boland.

 
About the author
Published
Oct 10, 2018
Rocket Pro Launches ‘Moving Squad’ To Recruit Brokers From UWM

Rocket is offering partners up to $10,000 to help bring UWM brokers onto its platform

Sep 01, 2026
NEXA, UMortgage Leaders Explain What Drove Acquisition

Kortas relinquishes the CEO title, elevating Casa to co-equal "executive partner"

Aug 31, 2026
Warsh Sees Housing Strain, Keeps Rate Hikes In Play

Fed chair says broader financial conditions remain loose, inflation is too high, and markets should expect less guidance on what comes next

Aug 31, 2026
July CPI Eases Mortgage-Rate Risk, But Doesn’t Promise Relief

Consumer inflation rose just 0.1% in July, reducing pressure for a September Fed rate hike as mortgage rates remain near their highest levels of the year

Aug 13, 2026
The Fed Held. The Mortgage Market Got A Warning.

Three policymakers favored an immediate hike, while Warsh welcomed higher bond yields and offered no clear path toward mortgage-rate relief

Jul 30, 2026
New Study Finds UWM's 'All-In' Triggered Industrywide Pricing Spillovers

Research shows wholesale competitors responded to the 2021 Rocket ban by lowering mortgage rates,

Jul 15, 2026