SOLD.com Launches as Recommendation Engine for Sellers

Feb 05, 2019

A start-up company is now offering a consumer-facing online platform designed to help homeowners in researching and evaluating the best way to sell their properties.

Irvine, Calif.-based SOLD.com is a free service that enables users to evaluate local real estate agents, institutional buyers, discount agent models and other potential homebuying stakeholders, thus allowing the seller to find the option that will best help them achieve their goals. SOLD.com also provides a personal concierge to assist the homeowner through their selling experience.

The SOLD.com board of directors consists of several major fintech and information resources, including Jeff Frieden, co-founder and Chairman of Auction.com and Ten-X; Evan Gentry, Founder and CEO of Money360, Inc. and Fizber; and Steve Ozonian, Lead Director for LendingTree and former CEO of Realtor.com. SOLD.com added that it has already established partnerships with brokerages including Purplebricks, Home Bay, Homie, Redefy, Roofstock, REX, RedfinNow, Reali and Properly.

“Selling a home is one of the biggest financial–and often, most emotional–decisions people make, and because it may only happen once or twice during a lifetime, it’s not something that becomes second nature over time,” said Matt Woods, President of SOLD.com. “SOLD.com is committed to helping homeowners understand all of the options available to them for selling their homes while protecting their valuable equity, and will serve as a trusted, unbiased resource throughout the home selling process.”

About the author

Phil Hall

Link copied

Published

Feb 05, 2019

Courts

UWM Held In Contempt As Judge Again Orders Ishbia Deposition In ‘All-In’ Case

Court says lender failed to comply with prior discovery order, imposes attorney-fee sanctions

United Wholesale Mortgage (UWM) has been held in civil contempt and again ordered to produce CEO Mathew Ishbia for deposition in its ongoing “All-In” lawsuit against Atlantic Trust Mortgage Corp., marking a defensive turn in a case UWM itself brought more than two years ago....

People On The Move

Button Finance Adds Three Industry Veterans To Support Correspondent, Non-QM Growth

New hires from Onslow Bay Financial, Better Mortgage, and Sharestates join sales and operations teams

Button Finance has added three mortgage industry veterans to its sales and operations teams as the company continues expanding its correspondent, home equity, and Non-QM lending businesses.The New York-based lender and investor announced the appointments of Bill Twombly as H...

Oct

Colorado Mortgage Summit

Denver, CO

More from

Tech

Friday Harbor Integrates AI Pre-Underwriting Platform With MeridianLink Mortgage

Integration brings AI-powered pre-underwriting platform into MeridianLink's loan origination system

Tech

Jun 09, 2026

Morningstar Adds AI Access To CMBS And CRE Analytics Platform

New capability lets users query commercial real estate and securitized credit data using natural-language prompts

Tech

Jun 05, 2026

ICE Joins Anthropic Cybersecurity Initiative

The parent company of Encompass, MERS, and Simplifile is deploying Anthropic's Claude Mythos AI model to identify software vulnerabilities across its technology platforms

Tech

Jun 04, 2026

LoanCare Launches Embedded Servicing Platform

New private-label solution integrates mortgage servicing functions directly into lender and bank digital channels

Tech

Jun 03, 2026

MortgageCoach Brings AI-Powered Borrower Advice Directly Into Encompass

Enhanced TrustEngine integration automates loan comparisons, surfaces borrower insights, and embeds presentation tools inside the LOS

Tech

Jun 02, 2026

Rocket Pro Launches $100K Broker Tech Pitch Contest

The winning idea will be built into a Rocket Pro technology product and unveiled at RPX in Detroit