Skip to main content

RE/MAX and Redfin in New Partnership

Phil Hall
Mar 19, 2019
First Merchants Corp., the Muncie, Ind.-based holding company for First Merchants Bank, has reached a settlement agreement with the U.S. Department of Justice (DOJ)

Two of the nation’s leading real estate brokerages have announced a new strategic alliance spanning two countries.
 
Under the terms of this partnership, RE/MAX agents will now have the exclusive opportunity to do business with Redfin customers in the nearly 5,000 ZIP code markets where Redfin does not promote its own agents. Additionally, Redfin will exclusively partner with RE/MAX in Canada’s housing market – Redfin entered the Canadian market last month with the launch of a real estate search site exclusive to that nation.
 
RE/MAX agents have participated in the Redfin Partner Program since its launch in 2009. As part of the agreement, Redfin is streamlining the onboarding process for RE/MAX agents to join the Redfin Partner Program and reducing the referral fee for RE/MAX Partner Agents. The new partnership is slated to run through the next two years.
 
"Teaming with Redfin further enhances the value we offer to our network of highly productive agents and differentiates RE/MAX from the competition," said Adam Contos, CEO of RE/MAX LLC. "By combining our expansive network of professional agents across the U.S. and Canada with Redfin's massive online audience, consumers are connected with best-in-class agents, and our affiliates are given exclusive access to a rich source of referrals. Everybody wins."
 
"The RE/MAX agents who are already our partners get some of the highest customer-satisfaction scores in our program," said Redfin CEO Glenn Kelman. "Our own research has shown that RE/MAX agents are more likely to stay at their brokerage than agents at any other major traditional brokerage, and it is well known that RE/MAX agents are far more productive than the industry average. Happy customers, happy agents, with significant experience at every stage of a sale: these were the reasons that we concluded a RE/MAX partnership would lead to better service for customers browsing Redfin.com and Redfin.ca in the areas where Redfin doesn't employ one of our own agents."

 
Published
Mar 19, 2019
Rocket Mortgage Signs Brand Partnerships With 25 College Athletic Programs

Rocket Mortgage, announced its extended visibility and branding throughout college campuses with new and expanded multi-year partnerships.

Sales and Marketing
Sep 08, 2021
Flyhomes Designs The Antidote To Homebuyer’s Remorse

If buyers don’t love their home within the first year — for any reason — Flyhomes will list the home on their behalf and waive their commission.

Sales and Marketing
Aug 26, 2021
Should A Rebrand Be In Your Future?

Make sure you’re communicating who you are.

Sales and Marketing
Aug 05, 2021
Knock Provides Home Swap To Homeowners In Chicago

Fast-growing real estate technology company, Knock, is partnering with 10 local brokerage firms to bring the Home Swap to homeowners throughout the Chicago metropolitan area.

Sales and Marketing
Jul 30, 2021
Ruoff Mortgage Announces Multi-Year Partnership With NASCAR

NASCAR and Ruoff Mortgage, a residential mortgage company, announced a multi-year partnership that will designate the company as the “Official Mortgage Partner of NASCAR.”

Sales and Marketing
Jul 16, 2021
Eye, Eye Sir

When I widened my perspective, solutions seemed to fall into place.

C-Suite Strategies
Jun 19, 2021