Two of the nation’s leading real estate brokerages have announced a new strategic alliance spanning two countries.
Under the terms of this partnership, RE/MAX
agents will now have the exclusive opportunity to do business with Redfin
customers in the nearly 5,000 ZIP code markets where Redfin does not promote its own agents. Additionally, Redfin will exclusively partner with RE/MAX in Canada’s housing market – Redfin entered the Canadian market last month with the launch of a real estate search site exclusive to that nation.
RE/MAX agents have participated in the Redfin Partner Program since its launch in 2009. As part of the agreement, Redfin is streamlining the onboarding process for RE/MAX agents to join the Redfin Partner Program and reducing the referral fee for RE/MAX Partner Agents. The new partnership is slated to run through the next two years.
"Teaming with Redfin further enhances the value we offer to our network of highly productive agents and differentiates RE/MAX from the competition," said Adam Contos, CEO of RE/MAX LLC. "By combining our expansive network of professional agents across the U.S. and Canada with Redfin's massive online audience, consumers are connected with best-in-class agents, and our affiliates are given exclusive access to a rich source of referrals. Everybody wins."
"The RE/MAX agents who are already our partners get some of the highest customer-satisfaction scores in our program," said Redfin CEO Glenn Kelman. "Our own research has shown that RE/MAX agents are more likely to stay at their brokerage than agents at any other major traditional brokerage, and it is well known that RE/MAX agents are far more productive than the industry average. Happy customers, happy agents, with significant experience at every stage of a sale: these were the reasons that we concluded a RE/MAX partnership would lead to better service for customers browsing Redfin.com and Redfin.ca in the areas where Redfin doesn't employ one of our own agents."