has announced that its Marketing Operating System is now powering Motto Franchising LLC’s MottoSpark, a marketing and sales customer relationship management (CRM) platform available to Motto Mortgage
franchises across the country.
“Our independent franchise owners join the Motto Mortgage network because we provide the infrastructure they need to grow and diversify their businesses,” said Ward Morrison, Motto Franchising President. “Total Expert is the brain that drives our marketing and sales engine that is at the core of our affiliated mortgage brokerage and real estate services model. It empowers our franchisees to build their own personalized marketing programs with their co-marketing partners, while helping ensure brand consistency and regulatory compliance."
The Total Expert Marketing Operating System gives Loan Officers everything they need to build successful online and offline marketing programs, from social media and analytics to printed postcard mailers–all with audit-ready compliance and brand controls built in.
“Like us, Motto Franchising, LLC is unleashing the entrepreneurial spirit inherent in so many loan officers,” said Sue Woodard, Total Expert Chief Customer Officer. “With our first-of-its-kind Marketing Operating System, Motto Mortgage loan officers can run online and offline marketing from anywhere for themselves and their co-marketing partners. And new Motto Mortgage network Loan Officers can get set up on the system without ever touching a keyboard, only a mouse.”
Total Expert enables Loan Officers to personalize the Motto Mortgage brand for each customer by analyzing their data and only communicating with them in a way that’s relevant to them. And for Motto Mortgage network office business managers, the MottoSpark platform automatically tracks payments, distributions and cost allocations with co-marketing partners, while providing real-time compliance reports.