has announced that it has completed an integration with Continuity Programs Inc.’s
customer relationship management (CRM) software. This new interface provides OpenClose’s LenderAssist LOS customers the ability to seamlessly interact with Continuity Programs’ platform.
“We constantly look for opportunities to help our customers do business faster, smarter and cheaper including arming loan officers with cutting-edge tools to close more deals,” said Vince Furey, CRO at OpenClose. “We are pleased to offer our customers Continuity Programs’ robust and modern CRM solution to help mortgage origination teams achieve greater sales success.”
Continuity Programs’ MyCRMDashboard.com is a turnkey solution that centralizes contacts in an organized, easily-accessible fashion. It gives Loan Officers powerful tools to generate, track and convert high quality borrower leads, while keeping in touch with prospects, customers and referral partners. The CRM is feature-rich, automating often mundane and time-consuming daily tasks, while delivering the analytics and reporting that enables lenders to assess performance with KPIs, monitor customer satisfaction, improve the borrower experience and increase customer retention.
“Integrating with MyCRMDashboard.com empowers loan officers with many easy-to-use tools to make them as successful as possible amid tough marketplace conditions,” said Kirk King, President of Continuity Programs. “Integrating our mortgage CRM software with OpenClose’s LOS makes it easier for lenders to seamlessly extend this functionality to their loan officers via LenderAssist.”