Skip to main content

Fintech Reali Acquires Online Originator Lenda

Phil Hall
Apr 17, 2019
Photo credit: Getty Images/metamorworks

Reali, a San Mateo, Calif.-based real estate technology company, has acquired Lenda, an online direct mortgage lender. The financial terms of the transaction were not disclosed.
 
As part of this acquisition, Lenda’s proprietary technology will be incorporated into Reali’s existing platform under the banner Reali Loans. The new Reali Loans platform is being promoted being user-friendly and absent of origination fees, with competitive rates, fast approvals and speedy closing times. Reali Loans will include refinance loans with fixed or variable rates, jumbo loans up to $3 million, as well as VA and FHA-backed mortgages.
 
"Our mission and vision is to simplify the home buying and selling experience for our customers by creating transparency and offering multiple services including home loans, to minimize the amount of complexity in today's antiqued real estate process," said Amit Haller, Co-Founder and CEO of Reali. "This acquisition of Lenda into Reali Loans accelerates our company roadmap with goals to vertically integrate all parts of the home buying transaction in the near future and realize our vision for a reimagined real estate experience."

 
Published
Apr 17, 2019
More from
Tech
AI Can Revolutionize Mortgage Licensing

Will AI unlock efficiency and accuracy in licensing or will it be an added compliance risk?

Sep 18, 2023
Snapdocs Promotes Michael Sachdev to CEO

Founder Aaron King becomes executive chairman.

Sep 14, 2023
Rate Table Roulette

Barrier to entry is steep in this direct-to-consumer advertorial method

Sep 07, 2023
Log In To Lock In

Meet the mortgage mavericks raking in followers on social media

Aug 29, 2023
Team Human

Tech innovations should assist — not replace — loan officers

Aug 29, 2023
When Chatbots Go Rogue

Threats are posed to customer service and needs

Aug 14, 2023